Liana LozadaExperiential Marketing, Activations & Sponsorships6 Creative Ways Brands Used the Sky as Their CanvasFrom drone shows to punchy banners, see how brands made an impact by making everyone look up.June 26, 2024Experiential Marketing, Activations & SponsorshipsInside 3 Hispanic Heritage Month Events From Billboard, Rémy Martin, and Siete FoodsSpanning Austin, Miami, and New York, these three brands each took unique approaches to reaching and impacting their communities.October 18, 2023SportsHow Messi Mania in Miami Is Impacting Brand Events and TourismAdidas and Hard Rock Hotels International have both gotten in on the soccer GOAT’s Miami takeover.October 2, 2023Miami / South FloridaThis Miami Hotel's Ballroom Now Offers 360-Degree Mapping Tech for EventsWant to bring a little of that Van Gogh immersive exhibit magic to your events? W South Beach has the tools to help.September 28, 2023SportsHow the Denver Nuggets and Miami Heat Celebrated Their NBA Finals RunsThe destinations enjoyed the spotlight with brand-backed takeovers, over-the-top watch parties, and city-spanning celebrations.June 30, 2023Experiential Marketing, Activations & SponsorshipsMiami PARAISO Swim Week 2023: Behind the Date Change, Venue Redesign, and 45+ Adjacent EventsThe June PARAISO lineup welcomed an inaugural Summer Fashion Summit and activations by Nike, Alo, GUESS, Sun Bum, and more.June 22, 2023StrategyF&B Pros and Marketers Dish on Top 2023 Experiential Event TrendsThe second Lengua Conference was held last week in Miami, uniting hospitality leaders and food and beverage innovators.June 7, 2023SportsFormula 1 Miami 2023: Inside the Events and Activations That Made the Grand Prix the City’s Hottest TicketBizBash was on-site this year to get an inside look at the over-the-top activations, off-grid kickoff parties, and invite-only lounges by Red Bull, ESPN, and more.May 17, 2023Event Production & FabricationMagic of Miami: How (and Why) the 305 Is a Hot Spot Host to Big BrandsMissing spring break? See how three distinct event launches—for Nike, Bloom, and Don Julio—bet on social media and sunshine to grow their audiences.April 26, 2023Event Production & FabricationArt Basel Miami Beach 2022: Top Activations From the Event's 20th YearThe contemporary art fair saw a 16,000-person jump in attendance from last year, and marked the occasion with one of its greatest visual hits.December 14, 2022Page 1 of 4Next PageTop StoriesProgramming & EntertainmentBooking a Controversial Event Speaker? Here’s How to Prepare for the UnexpectedCareful preparation and clear communication are key to managing the risks of booking a potentially polarizing speaker.SportsSee How the College Football Hall of Fame Is Transporting Fans Into the Game Day ExperienceGlobalAn Experiential Event Prof Shares Her Favorite Venues Around the WorldIndustry InsidersWhy Embassy Suites by Hilton's Breakfast Is the Key to Event SuccessOpinion & ExpertsEvent Profs Share Their Wildest Event Ideas—That Actually Worked