Liana LozadaStrategyHow Over-the-Top Event Invites Can Make a Big ImpactIn a world where inboxes are full and attention spans are short, an invitation can make or break your event’s perception.July 9, 2025Experiential Marketing, Activations & SponsorshipsSXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and MoreAustin, Texas, was once again blanketed with wow-worthy activations from major brands. Explore our gallery of 50+ photos.March 27, 2025Experiential Marketing, Activations & Sponsorships6 Creative Ways Brands Used the Sky as Their CanvasFrom drone shows to punchy banners, see how brands made an impact by making everyone look up.June 26, 2024Experiential Marketing, Activations & SponsorshipsInside 3 Hispanic Heritage Month Events From Billboard, Rémy Martin, and Siete FoodsSpanning Austin, Miami, and New York, these three brands each took unique approaches to reaching and impacting their communities.October 18, 2023SportsHow Messi Mania in Miami Is Impacting Brand Events and TourismAdidas and Hard Rock Hotels International have both gotten in on the soccer GOAT’s Miami takeover.October 2, 2023Miami / South FloridaThis Miami Hotel's Ballroom Now Offers 360-Degree Mapping Tech for EventsWant to bring a little of that Van Gogh immersive exhibit magic to your events? W South Beach has the tools to help.September 28, 2023SportsHow the Denver Nuggets and Miami Heat Celebrated Their NBA Finals RunsThe destinations enjoyed the spotlight with brand-backed takeovers, over-the-top watch parties, and city-spanning celebrations.June 30, 2023Experiential Marketing, Activations & SponsorshipsMiami PARAISO Swim Week 2023: Behind the Date Change, Venue Redesign, and 45+ Adjacent EventsThe June PARAISO lineup welcomed an inaugural Summer Fashion Summit and activations by Nike, Alo, GUESS, Sun Bum, and more.June 22, 2023StrategyF&B Pros and Marketers Dish on Top 2023 Experiential Event TrendsThe second Lengua Conference was held last week in Miami, uniting hospitality leaders and food and beverage innovators.June 7, 2023SportsFormula 1 Miami 2023: Inside the Events and Activations That Made the Grand Prix the City’s Hottest TicketBizBash was on-site this year to get an inside look at the over-the-top activations, off-grid kickoff parties, and invite-only lounges by Red Bull, ESPN, and more.May 17, 2023Page 1 of 4Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
