National Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, recognizes and elevates the Hispanic and Latino American community’s diverse backgrounds and countless contributions to history, socioeconomics, and culture. The Hispanic and Latino population is the second-largest racial or ethnic group in the U.S., so event pros had the unique challenge of creating authentic campaigns without sinking into stereotypes. We scanned the U.S. to find three brands that took on that challenge and succeeded—here’s how Billboard, Rémy Martin, and Siete Foods carried the cultural torch during the monthlong observance.













