Shavonne DarganStrategyGuest Column: How Black-Founded Festivals are Engaging Fans & Brands Through Live MusicA unifier in Black culture is music, and with more than 18 million Black Americans attending music fests each year, they make for a great opportunity to engage this demographic authentically. Find out how, courtesy of Live Nation's Shavonne Dargan.April 6, 2023Page 1 of 1Top StoriesMeetingsHow RenderATL Is Redefining the Concept of Tech ConferencesThe three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.Industry InsidersSatisfying the Content Creators in Your CrowdSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsIndustry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
