Italian fashion designer Alessandra Facchinetti proved that farm stands aren't just for selling produce—they can also be used as shoe racks. Facchinetti, the creative director of Tod's, and Jessica Seinfeld hosted a charity luncheon at the Seinfeld residence in Amagansett, New York, on Friday, which also served as a pop-up shop and preview for the Italian luxury shoe brand's fall-winter collection.
With the barn atmosphere as a backdrop, Facchinetti used baskets of fruits and vegetables to showcase Tod's signature brightly colored Gommino loafers. The custom farm stand paired loafers with the coordinating color of particular foods, including red peppers, lemons, oranges, and broccoli. Farm stand labels normally meant for the names and prices of produce instead had the shoe color shade written in Italian.
The luncheon, which was attended by celebrity guests including Neil Patrick Harris, Gayle King, and Mamie Gummer, benefited Baby Buggy, a New York-based charitable organization founded by Seinfeld that aims to fight generational poverty by providing clothes and services to families.
