decor ideas

Target Canada took over the Templar Hotel from September 6 to 8, creating a branded environment. A red carpet and a silver bus marked with the Target bull's-eye logo parked outside drew attention from passersby.

Jeffry Roick of McNabb Roick Events outfitted Target's space with modern red and white furniture, branded artwork, and the retailer’s bull's-eye logo. Media and film industry pros were invited to stay at the all-red and white hotel, or just unwind in the lobby (pictured). There was also a temporary Filmmakers’ Lounge in the penthouse suite.

Guests could play with a life-size Lite Brite wall made with illuminated Vitaminwater bottles