
Luxe Event Rentals & Décor showcased handmade paper flower walls. The panels can be customized in different colors and function as room dividers, stage backdrops, back-bar displays, and more.
Photo: Jeeyun Lee for BizBash

Don Julio turned Studio 450 into "Casa de Don Julio" on Thursday night, bringing 500 guests to a space redecorated with Mexican furnishings. Authentic barrels from the tequila brand played up its heritage and were used as side tables and the three-dimensional backdrop for arrivals.
Photo: Marion Curtis/startraksphoto.com

Luxe Event Rentals is offering its new, LED color-changing chairs as part of its "Le Lumiere" collection. The customizable chair structure is available in white, silver, or black with LED insert panels. The brand-new pieces, exclusive to Luxe, come with a rental fee of $45-$85 for the armless version, or $195-$265 for the chairs with arms.
Photo: Alesandra Dubin/BizBash

Luxe Event Rentals also showed off two dramatic new curving chaises: the “Epic,” displayed in white, and the “Horizon,” shown in pink.
Photo: Alesandra Dubin/BizBash

AFR set up a central lounge space for attendees using its new grass furniture, which is just launching in Los Angeles. Turf-covered seating groups sat atop a turf floor, and colorful pillows made the look pop.
Photo: Brightroom, Inc.

As an updated alternative to the traditional Chiavari chair, Empire Event Rentals is offering its new “Louie” chair, with 500 available for rental in Los Angeles. Available as of the last three months, the white cushioned chair can be used in combination with its colorful sequin equivalents as accent pieces for a look that pops.
Photo: Alesandra Dubin/BizBash

Archive Rentals showed off its collection of vintage, reproduction, and one-of-a-kind pieces on the show floor, like a boat, oars, steamer trunk, and tufted leather sofas. Not on the floor but in Archive’s collection: big-ticket items like Airstream trailers, classic cars, and Vespas.
Photo: Alesandra Dubin/BizBash

Blueprint Studios showed off its LCD bar, an oversize set piece with a screen fitted into the front. The piece is part of Blueprint’s media collection, and is fully customizable. Use it as a DJ booth, photo backdrop, registration area, or for other applications at events. It launched in March.
Photo: Blueprint Studios

FormDecor’s booth included several new pieces available for rental, including its porcelain-top tables, “Angel” lamps, “Gold Finger” lounge chairs, and “Chrysalis” textured screens, which the company used as smart-looking backdrops for its setup.
Photo: Alesandra Dubin/BizBash
"Hooray Los Angeles" International Pow Wow Closing-Night Gala

Dedicated areas within the party space celebrated various local destinations, like Santa Monica, West Hollywood, Pasadena, and wine regions.
Photo: Nadine Froger Photography
Art Gallery of Ontario’s Massive Party

The Art Gallery of Ontario offered 1,800 guests a glimpse into the future of art at its annual Massive Party fund-raiser on April 19. Organizers encouraged guests to tweet, filling in the blank after the hashtag #TheFutureOfArtIs before and during the event to foster guest interaction and build buzz. Tweets were incorporated into projections on the gallery’s spiral staircase, an interactive installation, and screens that showed off the latest hashtag responses.
Photo: Emma McIntyre for BizBash

For the Central Park Conservancy's annual "Taste of Summer" event in New York, designer Marc Wilson punched up the all-white furnishings with drapes and throw pillows in bright pink, green, and yellow hues.
Photo: Peter Peck Field

Confetti System built a festive wall that was hung in the main display window of Openhouse Gallery.
Photo: Jim Shi

The split-level layout of the NoLIta site allowed Fresh to create a lounge-like section at the entrance, which was separate from the main space. With the white walls and large skylights on premise, no extra lighting was necessary for the event.
Photo: Jim Shi

Various sizes of unique floral arrangements of local offerings from Brooklyn-based Saipua were scattered throughout the venue. At the entrance was an oversize birthday announcement piece by R. Nichols as well as three 4- by 8-foot panels that represented limited-edition soap wrappers for Fresh scents sugar, patchouli, and Hesperides grapefruit.
Photo: Jim Shi

As a unique way to allow guests to create their own drinks, Fresh installed a wall of drink tanks, two- by two-foot clear containers that each held five-and-a-half gallons of liquid (or roughly 123 glasses). Each tank held a different type of juice, including summer-mixed citrus black tea, pomegranate hibiscus, rosemary-infused grapefruit juice, cucumber basil, and strawberry lychee.
Photo: Jim Shi

After filling flasks with one of five juices from the drink wall, guests could take their cups to the bar where bartenders mixed cocktails.
Photo: Jim Shi

Situated at the far rear wall of the gallery was a 28- by 11-foot wood frame wall with a foam-core center that mimicked a large bulletin board. Graphics displayed on it represented the brand's 21-year journey, while dozens of inspirational design and fashion books were stacked haphazardly with Fresh products resting on top.
Photo: Jim Shi

Potted flowers and topiary created a pleasant and transparent view into the open kitchen, where chefs presented finished dishes on a plexiglass tower that guests could grab from.
Photo: Jim Shi

To reflect the brand's request for the food served to reflect four distinct cuisines—Russian, Asian, Italian, and American comfort—Shiraz Events turned the back room into a "tasting plate" experience.
Photo: Jim Shi

Raising tables and chairs stood near the open kitchen, allowing guests to it and sample the prepared foods. Brand signage and atmospheric imagery peppered the walls as decoration.
Photo: Jim Shi

Papabubble candy makers created custom sweets for guests to take home, with flavors for the treats inspired by the natural ingredients used in Fresh products.
Photo: Jim Shi

Fresh brought stationery company R. Nichols to the event to create personalized Fresh-inspired note cards for guests as a keepsake. As part of a collaboration, Fresh will be selling special note cards designed by the company, featuring the silhouettes of Fresh founders Lev Glazman and Alina Roytberg.
Photo: Jim Shi

To celebrate 21 years in business, Fresh built a gifting bar where guests could select products from each year since the brand's beginnings. Packages were messengered to attendees the following day.
Photo: Jim Shi