Decor

One million flowers blanketed the walls of Christian Dior's July show during Paris Fashion Week. The Bureau Betak-event included a room covered with red roses.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

A total of 200,000 stems of red and white roses, shipped in from Colombia and Ecuador, decorated the event. A team of 150 staffers worked to prepare the floral decor.

Each flower was hand made and comprised of custom-printed stock, crepe paper, and tissue paper.