Academy of Television Arts & Sciences' Governors Ball

Costumed performers parted drapes for guests. There were 42 performers in all.
Photo: Nadine Froger Photography

The 25,000-square-foot booth for TaylorMade-Adidas Golf at the P.G.A. Merchandise Show looked more like an elaborate village. Guests entered through an illuminated tunnel into a space designed by Sparks and filled with driving ranges, a mini theater, and product displays.
Photo: Courtesy of TaylorMade-Adidas Golf