ENTRANCES

December 20, 2012

In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.

In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.

Photo: Line 8 Photography

The Paintbrush ball in Chicago celebrated Marwen's silver anniversary with ubiquitous pops of the metallic hue. Guests entered the dinner tent through a tunnel of silver balloons.

The Paintbrush ball in Chicago celebrated Marwen's silver anniversary with ubiquitous pops of the metallic hue. Guests entered the dinner tent through a tunnel of silver balloons.

Photo: Joseph R. Palmer

The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.

12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip

'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'

See Inside HBO's Stunning 'The White Lotus' Premiere Event

10 Glam Stations That Stole the Spotlight at Events

Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week

Event Design & Decor

12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip

Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.

The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.

Event Design & Decor

See Inside HBO's Stunning 'The White Lotus' Premiere Event

HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.

'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'

Event Design & Decor

10 Glam Stations That Stole the Spotlight at Events

Instead of a free water bottle or notebook, these activations send guests home with a glow-up.

Event Design & Decor

Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week

Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.

Event Design & Decor

17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature

These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.

Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

Event Design & Decor

Chill Out: These Ski Resort-Inspired Events and Activations Are Snow Much Fun

‘Tis the season for winter gatherings filled with cozy decor and activities that transport attendees to the mountain slopes.

Casamigos returned as the exclusive tequila partner with its giant ice luge and ski lodge-inspired activation.

See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour

See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'

Event Design & Decor

How This Lavish 50th Anniversary Event Impressed a Seen-It-All Crowd of Philanthropists

The Segerstrom Center for the Arts’ milestone fundraiser raised a record-breaking $19.2 million through glamorous decor, creative catering, and a 90-minute medley from the one and only Elton John.

The glamorous gathering took place on Dec. 6, featuring design, production, and fabrication by AKJOHNSTON Group. The event, the performing arts center's signature fundraiser, honored all the former chairs from the past 50 years.

Event Design & Decor

Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events

Just two days before deadly wildfires broke out in Los Angeles, the entertainment industry gathered for the 82nd Golden Globes. Here's a behind-the-scenes look at some of the weekend's biggest events.

Universal's Post-Show Party

Event Design & Decor

What It's Like Designing and Producing the White House's Holiday Decor

Each year, the White House taps a variety of creative and design firms to execute its highly anticipated holiday look. One of this year's companies—creative agency BMF—takes us behind the scenes.

The Grand Foyer of the White House, pictured on Dec. 1, 2024.

Event Design & Decor

Event Design Ideas Inspired by Pantone’s Color of the Year 2025

Here’s how to incorporate Mocha Mousse into your events in the new year—from linens to seating to even florals.

Japanese-crafted, New York-based Ultrafabrics has teamed up with Pantone for the third year to share its expertise through a series of interactive events, exclusive color palettes, and color customization across its range.

Event Design & Decor

See How City Harvest Attendees Stepped Into an ‘80s-Era Music Video

The organization’s annual BID event featured plenty of nods to the decade including lots of neon, Rubik's Cubes, and rad performances.

“We always think about On the Move Entertainment’s musical performances first, so we naturally gravitated to a focus on music videos and musical artists of the time,' Boroff said about the evening's entertainment.

Event Design & Decor

Top 7 Corporate Holiday Party Trends of 2024

Event industry pros share their insight on what’s popular (and what's not) this festive season.

“There’s a strong focus on creating immersive experiences that feel nostalgic but with a playful, kitschy edge—think vintage Christmas aesthetics enhanced with unexpected elements like retro cocktail bars or midcentury-inspired decor,” 15|40 Productions' Gillian Deeds said.

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