The ballroom's foyer featured hanging cherry blossoms, red lanterns, and pink drapes. A costumed geisha greeted guests and posed for pictures.
Photo: Courtesy of Fig Media
A mirrored bar from Kehoe Designs anchored the foyer, which also had high and low tables. Swathed in embroidered linens from BBJ, the tables held copies of the magazine's April issue.
Photo: Courtesy of Fig Media
The evening's program took place in the ballroom, which was decorated with red drapes, potted palms, and clustered ottomans.
Photo: Courtesy of Fig Media
Ballroom walls displayed moving projections of a colorful koi pond.
Photo: Courtesy of Fig Media
At a station called "the Peninsula Sweet," a lavish dessert spread held Asian-inspired snacks. The menu included traditional Thai sweet sticky rice, white-chocolate yuzu tarts, pineapple-macadamia cake, coconut-passion-fruit verrine, black sesame financier cakes, and more.
Photo: Courtesy of Fig Media
For savories, stations held snacks inspired by traditional cuisines from Hong Kong, Beijing, Shanghai, Tokyo, and Bangkok. There were also passed bites, including oysters with sweet onion salsa served on an orchid-strewn tray.
Photo: Courtesy of Fig Media
American Cancer Society's Discovery Ball
Dubbed "Passport to Discovery," the American Cancer Society's Discovery Ball at Chicago's Radisson Blu Aqua Hotel on April 27 had a travel-inspired theme. Based on an old-fashioned train station, HMR Design Group's decor included suitcases, trunks, and street lamps; the registration desk looked like a ticket counter.
Photo: Jenn Gaudreau
At the Hennessy V.S. Presents Details at Midnight event at Coachella, guests gathered in a tricked-out teepee.
Photo: Krill Was Here
As a Johnnie Walker "Master of Whisky" talked about the different flavor palates of the Black and Double Black labels, the table displayed the ingredients and aromas in the different types of scotch.
Photo: Nadia Chaudhury/BizBash
As guests entered the event, they were escorted in one of two directions: one path decorated as the lush world of the living and the other as a shadowy representation of the underworld. Costumed entertainers helped set the scene.
Photo: Courtesy of Dos Equis
At the Chance Bakery, a costumed baker would offer guests an array of dessert delicacies that contained edible insects. "There is a large community of exploration and culinary connoisseurs who are trying to proliferate the idea of insects as nutrients for regular eating," Thompson said. "With many of our events, we love to exploit the concept and offer our guests unique takes on delicious desserts where there might be a Madagascar cockroach, a mealworm, or a roasted and spiced cricket."
Photo: Courtesy of Dos Equis
At an experience called "Dinner for One," a blindfolded guest would sample various exotic delicacies such as armadillo, emu, or sea urchin. A brand ambassador held up large cards in boxing-ring fashion that described the course as the volunteer ate it.
Photo: Courtesy of Dos Equis
The brand's "Most Interesting Man" made an appearance and posed for photos with guests. DJ Q-Tip provided the headlining entertainment.
Photo: Courtesy of Dos Equis
Guests donned Oculus Rift headsets for a virtual reality experience that invited them to experience a 360-degree tour of the Most Interesting Man's mansion and watch the people who visit. The concept derived from a Dos Equis game online that asked people to help the man find his black book. Thompson said that more than 27 million people had viewed the video—more than any other video produced by Heineken Global.
Photo: Courtesy of Dos Equis
Nearly 2,200 people attended the event, which took over Generations Hall in New Orleans.
Photo: Courtesy of Dos Equis
