Landscape architect Maria Smithburg and Manifredini Landscaping & Design lined the entrance with red buckets of varying heights. The buckets held lush, cheerful arrangements of purple tulips.
Photo: Cheri Eisenberg
6. Add It to the Red Carpet
The arrival areas of events involving celebrity guests tend to draw large crowds. To turn that to their advantage, the planners behind USA Network's upfront in New York placed a large canvas emblazoned with the official hashtag high above the carpet where passersby could see it.
Photo: Brian Brooks/MB Productions
Diffa's four-day event ran alongside the Architectural Digest Home Show. Attendees entered the Diffa section of the trade show floor by walking through a tunnel of exposed lightbulbs that hung overhead.
Photo: Nadia Chaudhury/BizBash
Flexform & Dror's tribute to water conservation included chalkboard walls that had water factoids scrawled across them; at the center was a moving projection of a waterfall.
Photo: Nadia Chaudhury/BizBash
Private Event by Jung Lee
"We always want to create unexpected moments for guests. We accentuated the industrial elevator entrance with a massive installation. Guests rode the elevator to the party, and later it transformed into a bar, which surprised guests after dinner." —Jung Lee
Photos: Robert Bloom (exterior), Terry Gruber (hall)
Metropolitan Museum of Art's Costume Institute Gala
The staircase at the May 6 gala in New York was flanked by oversize American and British flags made entirely of 150,000 red, white, and blue roses
Photo: Courtesy of the Metropolitan Museum of Art/BFAnyc.com
The Society of Memorial Sloan-Kettering Cancer Center and Harry Winston Inc.'s Spring Ball
The April 22 ball was held at the Metropolitan Museum of Art in New York. On a central staircase, candles were arranged to dramatically spell out "H" and "W," the initials of sponsoring company Harry Winston Inc.
Photo: BFAnyc.com
