Museum of Contemporary Art Los Angeles Gala
The vision of artist Marina Abramović dictated the look and feel at MoCA’s 2011 gala. The event's 750 guests were asked to change into matching white lab coats as they entered the space, an experiment that was designed to allow everyone to participate in the evening on an equal playing field. "You had all these people in expensive outfits, but they put on the lab coats and that was that,” said event producer Carleen Cappelletti. "It took away the hierarchy you feel at an event."
Photo: Nadine Froger Photography
Photo: Filip Wolak
