Event Themes

The William Grant & Sons party during Tales of the Cocktail took over the Civic Theatre, which has a modular flooring system that can be raised over the seating on the main floor, allowing guests to walk right to the stage.

The David Higgins Band from Charleston, South Carolina, played covers of songs from a range of artists—Whitney Houston, Oasis, Adele—from a stage suspended above the theater's regular stage.

The lobby of the theater had a large bar inspired by The Great Gatsby that served cocktails with Elit by Stolichnaya, including a punch made with rhubarb tea, Lillet Rose, lemon juice, simple syrup, and strawberries.

The vodka brand Reyka took the creation of Technicolor as the inspiration for its bar, which included brightly colored cocktails and costumes for its bartenders.

Tequila brand Milagro hosted a flip-book-making station that had guests lined up to don silent-film-style costumes and act out a scenario provided by a performer dressed as a director.

The gin brand Hendrick's had two bars inspired by A Trip to the Moon, a silent black-and-white science fiction film from 1902.

The Hendrick's activation had a gin cannon that poured cocktails from a theater box to the main floor.

Monkey Shoulder ambassadors served whisky cocktails from a bar inspired by the 1988 Tom Cruise film Cocktail.

The Sailor Jerry spiced rum activation—inspired by the Coen Brothers film The Big Lebowski—included a working bowling lane and a take on a White Russian, a cocktail memorably featured in the film.

A station inspired by the 2000 film Coyote Ugly—which had female bartenders dancing on the bar—served drinks made with Salerno, a blood-orange liqueur, and Miller High Life.

To sample the Irish whiskey Tullamore Dew, guests entered a small boxing ring inspired by Snatch, the Guy Ritchie film starring Brad Pitt as an Irish boxer.

Montelobos, a mezcal, and Ancho Reyes, a chile liquer, hosted a bar inspired by Jekyll and Hyde.

Upstairs on the mezzanine was a bar hosted by Glenfiddich, the Balvenie, and Hudson. It was inspired by The Untouchables, and drinks included the Tax Evasion.

William Grant & Sons portfolio ambassador Charlotte Voisey, who was in charge of the party, made an appearance with the band, playing the tuba in a cover of the White Stripes song "Seven Nation Army" as giant balloons dropped from the ceiling.

Mexican tequila brand Herradura wanted to grow its business in the United States, so UrbanDaddy turned a "finest things"-themed series of events during March and April 2013—which Chad Hudson's team helped produce—into a laboratory for abstract art. Guests concocted their own drink recipes via a digital bar and used an accelerometer-adjusted shaker to translate their shaking motions into digital art.

As Occupy Wall Street demonstrators were nearing their 100th day of protest in New York's Zuccotti Park in December 2011, UrbanDaddy held its holiday party in a historic downtown venue—with a Wall Street address. "It was certainly provocative," says C.E.O. Lance Broumand.

For the Summer's Last Stand event in September 2012, Don Julio partnered with UrbanDaddy to fill a Hamptons house pool with 65,013 ping pong balls—creating a screen for motion-sensitive projections on top of the water and turning the world beneath into an underwater photo booth.

The Chivas Day of Brotherhood in June 2013 brought together groups of friends with bonds worthy of celebrating. Members of the rock band Vampire Weekend were among those in attendance at the UrbanDaddy-conceived toast to bromance inside the Bowery Hotel in New York.

From March through May in 2013, UrbanDaddy executed eight regional events for Johnnie Walker's annual House of Walker tasting party. UrbanDaddy built a custom R.F.I.D. system into branded cards issued to guests ahead of time, which enabled the company to collect and analyze data on consumer activity throughout the event.

UrbanDaddy attempted to work Samsung's Galaxy Note into every aspect of the July and August 2013 launch series. The new smartphone-tablet hybrid was used to order drinks from the bar, to shoot guests in the photo booth, to analyze handwriting and draw caricatures, and even to spin the event's dance music.

At the Museum of the Moving Image in in New York in June 2013, UrbanDaddy and Sonos hosted the "Surround Sound Supper Club," a private dinner that paired courses with movie clips (a scene from Sofia Coppola's Marie Antoinette, for example, with cupcakes, macarons, and a deconstructed sundae) to highlight the brand's hi-fi wireless sound system. Chad Hudson Events worked with the brands to design and produce the affair.

Concluding Stoli's "Most Original Bartender" campaign in New Orleans in July 2013, UrbanDaddy followed up the success of its previous Stoli partnership by scouring the country for a mixologist with that "Tom Cruise, Cocktail-style flare," Broumand says.

A custom installation in Paramount's fountain used reengineered vintage TVs.