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This year's Governors Ball drew inspiration from cinematic history, with 3,000 photos from the academy’s archives used as decor. Cheryl Cecchetto and Sequoia Productions designed and produced the event, which was held at the Ray Dolby Ballroom at Hollywood & Highland on February 22.

At Oracle’s CX Cloud Conference in Las Vegas in April, signage and branding blended seamlessly into the Sands Expo’s design, appearing almost like on-message wallpaper.

At the Avalon Palm Springs hotel property, PopSugar and ShopStyle placed chic white logos across the existing hedging, which was visible from the street.

At 2013's TEDActive, the sister event to the TED Conference, organizers integrated branding into some of the host venue’s quintessential Spanish tiles. The decals over select tiles at La Quinta in California's Palm Springs area also guided attendees along the paths within the properly.