One of the twists at Smirnoff's 2001 Twistotica product launch event in New York was that the men's and women's restrooms were switched. So the planning team at EventQuest put flowers in the urinals of the new women's bathroom.
On June 24, Saveur hosted its Summer BBQ at the Boat Basin Cafe in New York. Previewing some highlights of the annual culinary affair, the event had a staircase decked with words such as "cocktails," "sweets," and "music."
At a Toronto event hosted by fashion brand Bustle in 2009, organizers lit the stairs leading to the upper patio of Ultra in pink and screened an avant-garde video on the wall halfway up the staircase.
Carasco Photography hosted “Brides, Bubbles, and Bliss” at the Bridgeport Art Center in Chicago in 2013. The event had "bubbles" in its title for a reason. Not only were there plenty of Veuve Clicquot champagne bars in the Skyline Loft, but there was also an illuminated bar in the venue's spacious elevators. Guests sipped on flutes of the sparkly drink on their way up to the event.
At a Museum of Contemporary Art benefit in Chicago in 2009, guests entered the arty party through the museum's loading dock. The space was covered with bubble wrap, which guests were encouraged to jump on and pop.
A new art piece on this year’s Coachella Valley Music and Arts Festival grounds called "Mirage," envisioned by festival art curator Paul Clemente and created and executed by experiential design and media company Pearl Media Productions, took the form and architecture of a mid-century Palms Springs mansion, standing at 40 feet tall, 80 feet wide, and 100 feet long. A total of 12 zones of high-tech HD projections made it appear that changing activities were taking place inside the home's rooms and its pool. The project required 18 gigabytes of custom content and more than 70 facets of individual video over the course of the six-day festival.
As the evening wore on, the tent's ceiling lit up with blue lights in swirled patterns.
