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  1. Catering & Design
  2. Event Design & Decor

Decor

December 22, 2014
Food as Decor: Hudson Eats at Brookfield Place
Food as Decor: Hudson Eats at Brookfield Place

Shiraz Events created a step-and-repeat using stacked crates of fresh vegetables at the May opening of Hudson Eats at Brookfield Place in New York.

Photo: Shiraz Events/patrickmcmullan.com
Food as Decor: Weston Family Foods
Food as Decor: Weston Family Foods

At Weston Family Foods' annual group meeting, held at the Royal Conservatory of Music in Toronto in May, 5th Element Events built a wagon out of bread. The production company shellacked and hot-glued real bread to create the decor piece.

Photo: Henry Lin
Food as Decor: Taste of Austin Downtown
Food as Decor: Taste of Austin Downtown

The renovated Riverside ballroom at Radisson Hotel & Suites Austin Downtown in Austin, Texas, was unveiled during the city's Taste of Downtown event in September. In the spirit of the foodie fest, the venue's centerpieces featured produce, such as artichokes and potatoes, in fruit and vegetable cartons.

Photo: Nadia Chaudhury/BizBash
Yarn Bombing: Re-Make Event
Yarn Bombing: Re-Make Event

Event planner Kim Graham of Kim Graham & Associates used the concept of “yarn bombing” (including on the 28-foot bar's framework) to bring a sense of pliability to the industrial Pendell Boiler Factory space for March's Re-Make Event in Toronto.

Photo: Ryan Emberley
Yarn Bombing: Fargo Promotion
Yarn Bombing: Fargo Promotion

To promote its original series Fargo, the FX network hired crochet artist Olek to outfit a double-decker bus with a wintry knit inspired by the show. Fans could score branded scarves and instant hot chocolate packets from the mobile artwork, which traveled around Manhattan in April.

Photo: Courtesy of LeadDog Marketing
Nature: Academy of Motion Picture Arts & Sciences Governors Ball
Nature: Academy of Motion Picture Arts & Sciences Governors Ball

This year's Governors Ball, held after the Oscars ceremony in Los Angeles at Hollywood & Highland in March, featured massive vertical garden walls from Mark's Garden and a starry ceiling designed by Larry Oberman in association with ELS. Two 18-foot-tall structures filled with floral arrangements and moss insets flanked the entrance to the park-like setting.

Photo: Line 8 Photography. All rights reserved.
Nature: Swoop's Annual Dinner
Nature: Swoop's Annual Dinner

For its annual client and advertiser dinner, Swoop, a Cambridge, Massachusetts-based media company, enlisted the help of chef Marc Forgione, who decorated his TriBeCa restaurant with vines, leaves, moss, and real grass carpeting. Animal sounds served as background music for the event.

Photo: Cornelia Stiles/BizBash
Nature: MoMA's Party in the Garden
Nature: MoMA's Party in the Garden

The Museum of Modern Art’s event team transported guests to the English countryside with boxwood hedging, large topiaries, and faux grass on the floor of the lobby for its annual Party in the Garden in May.

Photo: Carolyn Curtis for BizBash
Wordy Decor: Walrus Foundation Gala
Wordy Decor: Walrus Foundation Gala

The Walrus Foundation gala, held at the Fermenting Cellar in Toronto in January, featured “literary life sculptures,” which were commissioned from Toronto artist Kalpna Patel. Each table held a stack of books with handmade paper covers and “exploding" books with pop-up letters carved from the pages that spelled out titles of iconic Canadian novels or sponsors' names.

Photo: Tom Sandler Photography
Wordy Decor: Trust for the National Mall Benefit
Wordy Decor: Trust for the National Mall Benefit

Monument names on the National Mall as well as significant events were rendered in oversize letters and suspended from the ceiling at the Trust for the National Mall's annual benefit luncheon in May.

Photo: Tony Powell
Wordy Decor: Human Rights Campaign's National Dinner
Wordy Decor: Human Rights Campaign's National Dinner

A chandelier that looked like abstract art spelled out “thank you” when viewed from a certain angle at the Human Rights Campaign's National Dinner, held at the Walter E. Washington Convention Center in October.

Photo: FotoBriceno/Hargrove
Succulents: Veuve Clicquot Polo Classic
Succulents: Veuve Clicquot Polo Classic

At the Veuve Clicquot Polo Classic, held at Will Rogers State Park in October, Mille Fiori Floral Design mixed succulents with marigolds in the brand's signature color for some of the arrangements.

Photo: Claire Barrett Photography
Succulents: 360 Live Media Office Opening Party
Succulents: 360 Live Media Office Opening Party

Guests received a potted succulent from florist Multiflor as a take-home gift at Washingtion-based 360 Live Media's office party in September.

Photo: Ben Droz
Space Theme: MoMA Film Benefit
Space Theme: MoMA Film Benefit

The Museum of Modern Art honored Alfonso Cuarón during its annual film benefit in November. Taking inspiration from the writer and director's award-winning movie Gravity, the dining space included clear tables, sleek white chairs, deep blue carpeting, and geometric centerpieces. Large metal angular sculptures hung from the ceiling, while LED light strips, similar to an aircraft's path lighting, added illuminating accents.

Photo: Cornelia Stiles/BizBash
Space Theme: 'Cosmos' Premiere
Space Theme: 'Cosmos' Premiere

For the premiere of Cosmos in March, Fox's creative services team transformed a parking lot in Los Angeles's Griffith Park into a screening room with spacey, LED star draping from Kinetic Lighting.

Photo: Sean Twomey/2me Studios
Circus Theme: Ted Baker Spring/Summer 2014 Launch Event
Circus Theme: Ted Baker Spring/Summer 2014 Launch Event

Creative Edge Parties provided carnival-inspired fare, like corn dogs, popcorn, cotton candy, and funnel cakes dangling from parasols, at Ted Baker's launch event, held at the High Line Hotel's Hoffman Hall in New York in February. Servers were instructed to imitate tightrope walkers, while circus-style acts performed throughout the space.

Photo: Erik Valind
Circus Theme: Rethink Breast Cancer's Boobyball
Circus Theme: Rethink Breast Cancer's Boobyball

Rethink Breast Cancer's Boobyball fund-raiser, held at Toronto's Kool Haus in October, featured carnival mirrors, a fake elephant, and a hot-air balloon, along with classic big-top performers such as a clown and juggler. Vintage circus signage, like the Stila Cosmetics and Ardell Lashes display, was used throughout the pink-hued space.

Photo: Jenna Marie Wakani
Street Art: Perrier Street Art Launch Parties
Street Art: Perrier Street Art Launch Parties

Beverage brand Perrier teamed up with street artists JonOne, Kobra, and Sasu to create limited-edition packaging designs. 3dar, an animation studio based in Imperial Beach, California, helped develop the interactive light graffiti wall featured at one of the launch parties, held at the Colossal Paint Warehouse in Brooklyn in September. Guests used an LED-equipped spray can to "paint" on the warehouse wall; the artwork was revealed as the guest moved across the canvas.

Photo: Patrick MacLeod
Street Art: Mercedes-Benz Evolution Tour
Street Art: Mercedes-Benz Evolution Tour

To introduce its new GLA SUV, Mercedes-Benz enlisted Los Angeles-based street artist Mr. Brainwash to perform a live art exhibition during the car brand's Evolution Tour, which kicked off in July at Terminal 5 in New York. He continued to add to his freestyle design on the exterior of a brand-new GLA as the tour progressed.

Photo: Cornelia Stiles/BizBash
Street Art: Austin City Limits
Street Art: Austin City Limits

At AT&T's U-Verse Art Lounge during the Austin City Limits Music Festival in October, there was a daily mural painting demonstration by a different local artist. Attendees could also win custom-painted Samsung cell phone covers.

Photo: Nadia Chaudhury/BizBash
A cluster of hanging beach balls created a whimsical, colorful chandelier at a party created by Swank Productions. Adding to the look were tables covered in bright, summery linens.
A cluster of hanging beach balls created a whimsical, colorful chandelier at a party created by Swank Productions. Adding to the look were tables covered in bright, summery linens.
Photo: Courtesy of Swank Productions
This past summer, Chicago's Moto Restaurant created a new dessert inspired by the season: coconut macarons painted to look like beach balls. Chocolate seashells, pineapple starfish, and brown sugar sand completed the plate.
This past summer, Chicago's Moto Restaurant created a new dessert inspired by the season: coconut macarons painted to look like beach balls. Chocolate seashells, pineapple starfish, and brown sugar sand completed the plate.
Photo: Amy Stallard
As part of a series of events celebrating the 15th anniversary of the Museum of Contemporary Art North Miami in 2011, the museum held its annual fund-raiser with with a surf theme that turned up in such details as a DJ booth designed to look like a lifeguard tower.
As part of a series of events celebrating the 15th anniversary of the Museum of Contemporary Art North Miami in 2011, the museum held its annual fund-raiser with with a surf theme that turned up in such details as a DJ booth designed to look like a lifeguard tower.
Photo: Juerg Schreiter for BizBash
One of the more striking food presentations at L.A. Center Studios for the Lexus grand tasting during Los Angeles Food & Wine festival last year, was created by Post Ranch Inn. The Big Sur resort used sugar as sand in a metal bucket where it served shaved ice cones. Starfish and greenery decked the beach-like scene.
One of the more striking food presentations at L.A. Center Studios for the Lexus grand tasting during Los Angeles Food & Wine festival last year, was created by Post Ranch Inn. The Big Sur resort used sugar as sand in a metal bucket where it served shaved ice cones. Starfish and greenery decked the beach-like scene.
Photo: Courtesy of Los Angeles Food & Wine Festival & Tyrone D. Washington
In 2013, Hermès hosted its whimsical “Les Jeux d’Hermès,” or Hermès games, in Palm Beach, where an area within the tented party space was transformed into a croquet field with eye-catching chandelier, colorful flags, and cabana seating decked with the brand's iconic silk scarves.
In 2013, Hermès hosted its whimsical “Les Jeux d’Hermès,” or Hermès games, in Palm Beach, where an area within the tented party space was transformed into a croquet field with eye-catching chandelier, colorful flags, and cabana seating decked with the brand's iconic silk scarves.
Photo: Matthew Carasella
This year Chicago experienced one of its coldest winters in decades, so when the Chicago Botanic Garden marked the opening of its new Orchid Show, it opted for a tropical setting. The 'Welcome to Paradise' event hosted by the garden's woman's board included a tiki-style bar and warm lighting.
This year Chicago experienced one of its coldest winters in decades, so when the Chicago Botanic Garden marked the opening of its new Orchid Show, it opted for a tropical setting. The "Welcome to Paradise" event hosted by the garden's woman's board included a tiki-style bar and warm lighting.
Photo: Robin Carlson
The Travel Channel looked to evoke tropical destinations in March 2009 when it took over Grand Central Terminal's Vanderbilt Hall for a lounge that promoted its Bridget's Sexiest Beaches series. In addition to a tiki hut-style bar, the brand served New York commuters and tourists non-alcoholic piña coladas, margaritas, and strawberry daiquiris during lunch hours.
The Travel Channel looked to evoke tropical destinations in March 2009 when it took over Grand Central Terminal's Vanderbilt Hall for a lounge that promoted its Bridget's Sexiest Beaches series. In addition to a tiki hut-style bar, the brand served New York commuters and tourists non-alcoholic piña coladas, margaritas, and strawberry daiquiris during lunch hours.
Photo: Jessica Torossian for BizBash
When Delvinia celebrated its 15th anniversary last August, the Toronto-based digital strategy and customer experience design firm looked to recreate 1950s Havana with cigar rollers, freely flowing rum, models in retro swimwear, and beach balls. The event at the Loft at Andrew Richard Designs even had an indoor pool—or rather, the illusion of one created by a 8- by 18-foot 3-D decal.
When Delvinia celebrated its 15th anniversary last August, the Toronto-based digital strategy and customer experience design firm looked to recreate 1950s Havana with cigar rollers, freely flowing rum, models in retro swimwear, and beach balls. The event at the Loft at Andrew Richard Designs even had an indoor pool—or rather, the illusion of one created by a 8- by 18-foot 3-D decal.
Photo: Emma McIntyre
Proving that real sand and sea isn't necessary to create a makeshift, Sabra Go Mediterranean brought a promotion to New York's Union Square in 2007 with a beachy area where it handed out product samples. The production team brought in potted trees, seating, and a beach-theme floor cover to complete the Mediterranean cafe feeling.
Proving that real sand and sea isn't necessary to create a makeshift, Sabra Go Mediterranean brought a promotion to New York's Union Square in 2007 with a beachy area where it handed out product samples. The production team brought in potted trees, seating, and a beach-theme floor cover to complete the Mediterranean cafe feeling.
Photo: Courtesy of Sabra Go Mediterranean
To fete the opening of its new Canadian office—and to launch Porter Airlines’ new nonstop service to South Carolina—the Myrtle Beach Area Convention and Visitors Bureau partnered with the Toronto-based airline on a beach-theme party for travel media in 2010. There, beach umbrellas, lounge chairs, and a sandbox all contributed to the look at the wintertime event.
To fete the opening of its new Canadian office—and to launch Porter Airlines’ new nonstop service to South Carolina—the Myrtle Beach Area Convention and Visitors Bureau partnered with the Toronto-based airline on a beach-theme party for travel media in 2010. There, beach umbrellas, lounge chairs, and a sandbox all contributed to the look at the wintertime event.
Photo: Susan O'Neill/BizBash
Macy's Star Beach Party brought some warm-weather inspiration to Chicago in March 2011, with pop-up promotions that encouraged guests to pose for photo ops with props like oversize sunglasses and leis against sunny backdrops.
Macy's Star Beach Party brought some warm-weather inspiration to Chicago in March 2011, with pop-up promotions that encouraged guests to pose for photo ops with props like oversize sunglasses and leis against sunny backdrops.
Photo: Courtesy of Macy's
Statement Decor Pieces
Statement Decor Pieces

At the Leukemia and Lymphoma Society's annual ball in 2013, the theme of "Saturday Night Blues" influenced the decor at the Walter E. Washington Convention Center. The check-in area reflected the theme with statement decor pieces including hanging saxophones and crystal orbs.

Photo: Tony Brown/imijphoto.com for BizBash
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