Moët & Chandon, the official champagne of the Golden Globes for the 24th consecutive year, marked the sixth year of its red carpet philanthropic initiative, Toast for a Cause. It invited nominees and celebrities on the red carpet to raise a toast with Moët Impérial minis in support of their favorite charities. For each toast raised, Moët & Chandon donated $1,000 to chosen charities in the nominees’ names.
Ford evoked a modern mountain lodge with accents of “moody ‘70s glamour,” according to the magazine.
Draping lent a luxe look to the room, regarded as the night's hottest ticket: Jennifer Aniston, Patricia Arquette, Jake Gyllenhaal, Maggie Gyllenhaal, Ethan Hawke, Taylor Swift, and Lorde were among the A-list attendees.
The indoor-outdoor event, overseen by HBO’s Cindy Tenner and designed by Billy Butchkavitz, filled the pool deck and adjoining restaurant space with decor Butchkavitz said was inspired by an early 1930s movie set design by Cedric Gibbons. The Old Hollywood musical’s look inspired the party’s topaz and gold color palette.
A dramatic golden staircase descended from a 24-foot-high upholstered perimeter wall. In front of it was a grand piano, where Stephen Limbaugh played piano and Katie Welch sang for the crowd. Daisy O’Dell also used the piano as her DJ booth. Special Event Contractors built the wall and staircase, as well as covered the hotel's pool. Emerging Entertainment handled the sound, and Agile Eye Solutions was behind the party's large decor pieces.
Tables were topped with flowers authentic to the 1930s design period trends: gardenias, cream roses, China mums, and white amaryllis. Town & Country provided rentals, and lighting, including swirled patterns on the staircase, was provided by Images by Lighting.
Best Events produced the Weinstein fete, as it has for more than two decades (including when the company was known as Miramax). For this year, the party’s longtime location, the old Trader Vic’s space, had been demolished, so the party moved to the old Robinson’s-May parking lot adjacent to the Fox party. Given the former structure there had also been demolished, the event took place in a big dirt lot that Best graded to make it level enough for a huge tent. Instead of separate spaces for viewing and after-parties, this year the team used one large area, divided by fabric drapery.
Laura Mercier hosted a lip bar adjacent to its photo booth—suitable for guests looking for pre-snap touch-ups.
Tufted lounge furniture groupings dotted the space, as did greenery, including trees strewn with lanterns. Fiji Water, Moët, Marie Claire, and Lexus were among the event's many additional sponsors.
At the Fox Golden Globes party, produced by 15/40 Productions, small chandeliers and greenery set into tent walls created a lush look.
Rustic accents and greenery punctuated Fox's party space in the old Robinson's-May area. Greenery spilled from chandeliers and Edison-style bulbs hung from overhead beams.
For the NBC Universal Golden Globes party, designer-producer Angel City Designs used a palette of blue hues, paired with gold and chartreuse accents. Large ellipse lighting elements in two sizes illuminated both the dining area and vintage-style velvet lounge furniture groupings.
Hot pink flowers from CJ Matsumoto & Sons topped long navy banquet tables. The party took place under a 100- by 200-foot tented structure from Classic Party Rentals.
A 20-foot-high truss structure at one end of the tent opposite the entrance showcased an LED video wall where guests could watch the broadcast of the show. Around the perimeter were 50-inch plasma screens for additional viewing opportunities.
Paramount's party in the hotel's Stardust Lounge, also produced by 15/40, had a glamorous classic Hollywood look with glittering orbs hanging overhead and tufted white seating groups.
BuzzFeed's new entry onto the Golden Globes party circuit this year was a 200-guest affair at the Eveleigh on Thursday. The event included a Hollywood-theme GIF booth, tarot card predictions for the new year, and stickers that resembled the site's iconic badges such as OMG, Wtf, Win, and LOL.
Guests scooped up gift bags dubbed "award season survival totes" at BuzzFeed's party. The packs contained party-hopping essentials such as snacks, water bottles, mints, and flasks.
At the Bafta Los Angeles TV Tea, presented by Jaguar and Mulberry at the Four Seasons Los Angeles at Beverly Hills, the press wall borrowed its look from the Union Jack.
The Art of Elysium hosted its eighth annual Heaven Gala, presented by Samsung, at Hangar 8 on Saturday. Marina Abramović was the creative force behind this year's event, creating an experience based on her concept of heaven as a state of consciousness where light and dark meet.
Upon arrival, attendees picked up Samsung Level headphones to wear during Abromovic’s “Silence is Golden” performance art installation, where guests remained silent for the first hour of the evening. To communicate, they used only body language or wrote notes using the S Pen of the Samsung Galaxy Note 4 devices stationed around the room. The devices also provided guests with information about the evening’s programming and performance art installations, including custom content and acknowledgements. Perrier-Jouët Champagne hosted the cocktail hour.
Guests viewed a short film and tableau vivant performance called "Misfits for the Table," as well as the 3-D piece "Evolution (Megaplex)" by artist Marco Brambilla.
The night included a Costume National fashion show and music from Moby and Elijah Wood.
SBE Events and Catering provided food for the event, including tray-passed appetizers, dinner, and dessert. Menu items included the Bazaar's golden flan eggs.
Audi hosted its annual Golden Globes party at Cecconi's on Thursday. DJ Michelle Pesce spun for the crowd, and celebrities arrived in Audi vehicles including its fuel-efficient A8 L TDI sedan.
Tony Schubert and Event Eleven again designed and produced the Audi party, this year incorporating themes of mid-century modern and abstract art. Decor had a palette of black, white, and grey with pops of yellow.
W hosted a Saturday event at A.O.C. celebrating people the magazine designated as Hollywood It girls. Piaget and Dom Pérignon sponsored the luncheon, where guests including Kim Kardashian and Allison Williams dined at tables accented with pops of pink.
Silver Birches design director Peter Otero designed and produced the Aquafina display on the red carpet adjacent to the entrance to the awards. The look was a blue curvilinear wall meant to capture the essence of the brand with an undulating display of water in motion. A smaller molded design situated before it echoed the same curve and served as a bar where glowing Aquafina bottles were on display.
In the Pandora suite at the HBO Luxury Lounge, the jewelry brand brought its oversize Plinko-like board to add a game element to its bauble giveaways.
A dynamic array of colorful Versa tubes and LED lights illustrated the theme of this year's Governors Ball and added a dramatic, eye-catching element.
The Essence team was inspired by fashion designs. "We had two goals from an event strategy perspective: amplify the digital interactivity and create a space that was equally a bold nod to the runways as it was culturally vibrant and inspiring,” Montgomery said. “The runways were full of mixed prints and big color, but that doesn't always translate to event spaces. I was inspired by Diane von Furstenberg, Roberto Cavalli, and Brooklyn designer Reuben Reuel who does fantastic things with African wax prints. I took that inspiration and really pushed our production team to come up with a way to make it all work and feel modern and fresh.”
QVC hosted its pre-Oscar party, one of the busiest events of the weekend, under a tent at the Four Seasons Los Angeles at Beverly Hills against intense off-and-on rain Friday night. The event's build out from SPEC Entertainment included a red carpet bridge placed over the hotel's fountain, plus a heavily draped tent with poles wrapped in ivy.
At Thinkery's Imaginarium gala, held in Austin in September, staff wore necklaces with Scrabble pieces that spelled out their names. These were used in lieu of traditional name tags.
At Stella McCartney's store opening at St. Regis Bal Harbour Resort in South Florida, Scrabble sets served as name plates. The event took place in 2012.
The Pacific-12 Football Championship Game took place at Levi's Stadium in Santa Clara, California, on December 5. The day-of tailgate party, organized by staffers of the Pacific-12 Conference, took place at the new Great America Pavilion adjacent to the venue. Mascots from each of the college football teams represented by the Pacific-12 Conference attended the event and played "Giant Jenga" with guests.
At a Svedka vodka promotion in Los Angeles in 2013, guests played "life-size Jenga" using huge game pieces stamped with the name of the vodka brand.
One of the largest installations at the 2013 Maker Faire at the New York Hall of Science was a life-size version of the board game Mouse Trap. Maker Faire is put on by Make magazine, and it's a place to sample what the magazine calls “the Maker Movement": a tech-focused D.I.Y. community of hobbyists and students who profess to be more concerned with creating than consuming.
In 2012, the designer gathered a crowd at the New York restaurant One if by Land, Two if by Sea for a fashion presentation that included game-playing models staged in intimate vignettes.The mezzanine of the restaurant was converted into a games room for the soirée, and included a table where models clad in the pre-fall collection played Scrabble.
A modified Twister board replaced the game's classic colored circles with Havaianas flip-flops at a promotion for the brand at Miami's Shore Club in 2009.
A different type of Twister board—this one inflatable—beckoned guests at a 2009 celebration for The Simpsons 20th anniversary. The event took place at Barker Hangar in Los Angeles.
In Chicago, the Joffrey Ballet's annual Nutcracker Family Dinner in Chicago offers activities for children and adults alike. At the 2011 event, young guests played Twister on the ballroom floor at the Palmer House Hilton.
Born in Miami, Sunglass Hut returned to its roots in 2011 for the opening of its largest outpost to date, located on Lincoln Road. At the game-filled gathering, adults and celebrities played chess with life-size pieces set up in the 11 11 Lincoln Road parking structure.
At the July 2014 music festival in Chicago, V.I.P. guests could play checkers at staggered tables or rest on colorful hammocks.
Starbucks hosted its first Lollapalooza activation in 2013 at the It's so Miami Lounge at the Hard Rock Hotel Chicago. The suite offered oversize chess and Connect Four games, plus small café tables stocked with buckets of bottled iced coffee.
In October, New Yorkers gathered in Times Square to play a life-size version of Monopoly to celebrate the launch of Monopoly Millionaires' Club, a multi-state lottery game and TV show. The gathering featured appearances from actor Billy Gardell, New York Lottery personality Yolanda Vega, and a costumed "Rich Uncle Moneybags" character.
The top-hat-wearing character also made an appearance at the 2012 Chicago Auto Show, where Toyota Hybrid teamed up with Hasbro to create a 30,160-square-foot "Monopoly Ride Experience." The closed course let guests test out the Prius, Pruis V, Camry Hybrid, and Highlander Hybrid. Attended by costumed staffers, the course was inspired by the popular board game and had S-curves, tight roundabouts, a bridge, and train tracks based on Reading Railroad.
