entrance

In June, Samsung hit New York to launch its Galaxy SIII smartphone, hosting a late-night party to show off the device's features. The entrance to the event was a tunnel filled with voice recordings of frustrated smartphone users, designed to contrast with the setting inside.

Two custom structures created a sense of arrival at the entrance to the residence of the German ambassador. They reflected the modern architecture of the residence, and the long design drew guests into the reception hall. Since the attractive structures featured the Opera Ball logo, they also doubled as a step-and-repeat.