event decor

Founded by seasoned event designer Michelle Gubitosa and former fashion stylist Nilda Martin, Reserve Modern Event Rental offers rentals for Boston-area events. Owners describe the pieces as design-focused and fashion-forward, and inventory includes bars, tables, thrones, chandeliers, and chairs.

Guests entered the venue through an archway lined with a lush garland of pale blooms. The foyer also included a mural of St. Jude Children’s artwork.

The welcome room featured a clean, white, contemporary setting.

In the welcome room, guests were served artistic bites from Pinch Food Design.

St. Lifer explained that they chose a wood-paneled parlor space to showcase the new luxe fragrances because the scents feature woodsy notes and amber tones.

The ornate patterns on the bottles inspired the artwork in the room.

In the garden area, HL Group created a poppy Parisian bistro café with a whimsical hand-painted fountain and topiaries, along with products from the brand’s collaboration with French designer Sonia Rykiel.

Guests could play with the colorful products while snacking on tea sandwiches and macarons.

The GIF photo booth from the Bosco, located off the garden area, was adorned with playful Sonia Rykiel illustrations.

Inspired by the idea of science and innovation, the skincare room included a modern lab-like setup with bright green neon lighting.

Some of the actual ingredients found in the products, such as goji berries, were weaved into the displays.

The event team spray-painted roses to represent the more than 20 shades of the brand’s foundation. Barlow said that “the biggest challenge was the amount of product being featured and to [be able to] display each piece but in an organized way.”

The wire frame, which showcased the new foundation products, reflected the technology used in the compact’s design.

The makeup color room served as a nod to Lancôme’s new creative director, Lisa Eldridge. The florals were inspired by the new lipstick shades, which were on display.

“The way we’re displaying the product is almost museum-style or gallery-style, so we wanted to have more interesting, interactive, modern pieces floating in the space,” said St. Lifer of the colorful geometric floral installation in the makeup color room.

Caviar chilling on ice sculptures with frozen roses highlighted Lancôme’s high-end, luxe skin products.

Guests were given bouquets of peonies, roses, and hydrangeas as parting favors.