Dos Equis’s “Most Interesting Masquerade” in New York’s historic Masonic Hall in 2012 featured what at first glance appeared to be a painting of a lion. But a closer look revealed that the image was brushed across the bodies of two seated women, their feet just barely breaching the frame of the shadow box. Mirrorball commissioned New Orleans-based artist Craig Tracy to create the living canvas, a process that took approximately 10 hours. Guests were encouraged to pose for a photo with the models to share on social media via nearby iPads.
Consumer engagement agency Mirrorball designed four Dos Equis events held in New York, Chicago, Los Angeles, and Miami in 2013, where a group of six over-the-top characters—the Mastermind, Jester, Temptress, Provocateur, Explorer, and Voyeur—personified the party atmosphere. Guests who stepped into the Jester’s Tea Room were subjected to the troublemaker’s tricks, while those who wandered into the Voyeur’s Parlor caught a glimpse of the elaborately costumed performer peering through a mirror. Pricing is available upon request.
Tryon Entertainment reworks traditional notions of event lighting into an opportunity for living decor. The company’s “So Shady” concept transforms models into human lamps by covering the women head to toe in metallic, bejeweled bodysuits and concealing their heads with artfully lit shades. These “lamps”—which appeared at the F5 Networks Technology Conference Closing Party at Rockefeller Center in 2012—can be positioned standing near furniture or sitting on a table to complete the illusion of an inanimate decor element. Pricing is available upon request.
