
Stacks of pumpkins were carved to resemble the cityscape, a play on the event's theme of juxtaposition.
Photo: Jessica Torossian for BizBash

Carved pumpkins provided an eerie glow to tabletops in the dimly lit room.
Photo: Jessica Torossian for BizBash

For a fall-hued table, JM Event Design arranged apples, pumpkins, and other gourds into a pleasing cornucopia. Velvet-covered and leather chairs set a warm tone.
Photo: Lila Photo

An oversize carved pumpkin, fabricated by Daddy-O Productions, stood at the entrance to the pumpkin patch and advertised Fox 5's nightly airings of Modern Family.
Photo: Andrew H. Walker

The producers sourced marquee-style signage, hay bales, dozens of pumpkins, and vintage throw blankets to create an immersive, fall-focused environment for the promotion.
Photo: Andrew H. Walker

Painted pumpkins advertised the station, the time, the "Modern Family Nightly" tagline, and the logo of Union Square Partnership, a partner of the public activation.
Photo: Andrew H. Walker

Photo: Courtesy of the Invisible Underground

Branded pumpkins decorated the main hall of New York's Webster Hall for Dos Equis's Most Interesting Show.
Photo: Courtesy of Dos Equis

In Los Angeles in October, Weight Watchers hosted a dinner offering healthy fare from Katsuya chef Jennie Trinh, which guests ate at a long wooden table accented by pumpkins and fall foliage.
Photo: Tiger Tiger Studio