The step-and-repeat wall at the entrance to the gala had a look that mirrored the look of the museum with a curving wall that also suggested motion.
Photo: Scott Clark
Seating, including modern chrome dining chairs and mirrored tables, was inspired by materials found in autos.
Photo: Scott Clark
A tilted bar suggested speed, while the mirrored front nodded to auto bodies and looked like a checkered flag.
Photo: Scott Clark
The production team installed a 82- by 196-foot clear-top tent structure on the third level of the museum’s parking structure.
Photo: Scott Clark
Mirrored tabletops and chrome-like open-backed chairs referenced the textures and finishes of automobiles.
Photo: Scott Clark
Sponsor Hot Wheels provided toy takeaways at place settings.
Photo: Scott Clark
RG partnered with Stereobot to create four 180-foot-long curved ceiling structures that evoked the look of the museum's ribbon-like facade. Lighting in the Petersen's signature red color gave the party space a dramatic look.
Photo: Scott Clark
The circular center stage was surrounded by a floor-to-ceiling translucent scrim that allowed for 3-D projection mapping.
Photo: Scott Clark
Entertainers interacted with projections that showed scenes of the revamped museum's architecture, referenced in decor throughout the party space.
Photo: Scott Clark
A "Start Your Engines" sign nodded to the overall automotive theme.
Photo: Scott Clark
Swirling floral arrangements also referenced the idea of cars, motion, and the building's architecture.
Photo: Scott Clark
Presenting sponsor Porsche, as well as Maserati, BMW Beverly Hills, and Hyundai, were among the roster of event sponsors. A vehicle from Porsche stood sentry outside the dinner tent, bathed in focused light reminiscent of an elegant auto show display.
Photo: Scott Clark
The ribbon-like exterior of the revamped museum inspired many facets of its grand re-opening gala.