Decor ideas

Designer Joel Loblaw brought elements of the outdoors inside. Inspired by childhood memories of camping or visiting a rustic cabin, the installation contained firewood, enamelware camping plates, and peat moss.

A model home that illustrated insights about consumer behavior at home appeared at both the Chicago and New York events.

In New York, the main stage area designed to look like a park was covered in Astroturf. The theme of the day, "Finding the Extraordinary in the Ordinary," was meant to illustrate what Facebook marketing pro Erica Bryndza called "extraordinary insights that help power advertising on Facebook."

Another vignette was called the Instagram Cafe. "Coffee is such a big hashtag, and people post photos of latte art—it's a huge trending topic for us," Bryndza said. The area showcased a piece of art that used coffee mugs to depict the Instagram logo.

There was also a latte artist on site who rendered images of guests' faces in foam.

Findings and stats from Facebook's IQ platform were displayed in prominent signage. Momentum Worldwide, which provided the signage and produced, "helped bring the entirely of the event to life, from experience design to talent to activation," Bryndza said.

An area known as the IQ Mart was meant to mimic a shopping mart.

To prevent the function from feeling like a typical business event, planners arranged for live entertainment.