Another footwear brand also used market stalls to display its wares. In July 2011, Havaianas launched a pop-up shop in Los Angeles where a make-your-own flip-flops station resembled a fruit stand, complete with baskets and colorful accents.
Photo: BizBash
The Flex Tent from the Flex Tent Company, a subsidiary of Event Labor Works, can be stretched around trees, structures, and rocks and has expandable tent poles that adjust to uneven surfaces. Sizes start at 20 by 10 feet and can increase to any size. As the tents are modular, they can be guttered together or with other structures to form larger spaces. Flex tents are available for rent or purchase in a variety of colors and designs. Prices are available upon request.
Photo: Courtesy of Event Labor Works
Organizers moved the entrance of the event to the back door of the Design Exchange museum. Fire pits from Paloform gave the entrance what Gillian Hoff, vice president of special events, called an "underground" look.
Photo: George Pimentel
