The Breakers Palm Beach
Bored of traditional theater- or classroom-style room setups? Designing a arrangement with an assortment of furniture "is an ideal way to provide flexibility and choices for attendees’ different personalities," says Michele Wilde, the resort's director of conference services and event sales.
Photo: Courtesy of the Breakers Palm Beach
The Breakers Palm Beach
Comfort is a priority, especially during lengthy meetings, Wilde says. Offering multiple seating options can keep attendees engaged and also suit different personalities.
Photo: Courtesy of the Breakers Palm Beach
The Breakers Palm Beach
A threesided set up gives attendees a sense of proximity to the speakers.
Photo: Courtesy of the Breakers Palm Beach
The vibrant green Absolut Limelight tent included an interactive dance floor, a lush lime tree, and a lot of glowing neon signage.
Photo: Marissa Joy Kaplan
The tent featured a neon-lit, bottle-shaped portal at the entrance.
Photo: Marissa Joy Kaplan
Festivalgoers entered through a lime-decorated walkway, which was also immersed in a lime scent.
Photo: Marissa Joy Kaplan
Specialty cocktails featuring the new flavor and other citrus-infused Absolut vodkas were available at the bar.
Photo: Marissa Joy Kaplan
The on-site tent was one of three Coachella-related activations that MKG created for Absolut.
Photo: Marissa Joy Kaplan
The Moschino Candy Crush party, hosted by fashion designer Jeremy Scott, was held during Coachella’s first weekend and was one of the fest’s many exclusive, unofficial side events. An Absolut-branded bar served specialty cocktails to guests.
Photo: Marissa Joy Kaplan
The party also featured an oversize interactive light installation for guests to play with.
Photo: Sam Deitch/BFA.com
Republic Records, a division of Universal Music Group, teamed up with SBE on a two-day event called the Hyde Away party during the first weekend of the fest. The event featured performances from the label’s artists as well as sponsored activations like an Absolut Lime popsicle station.
Photo: Marissa Joy Kaplan
A lounge with Clyde's Restaurant Group signage mimicked the feel of Clyde’s restaurants with memorabilia and high-top seating.
Photo: Daniel Schwartz for BizBash
