The New York City Opera's spring gala in 2008 celebrated the opening night of King Arthur. At the event, long strips of multicolored drapery served as a tent over the promenade of the New York State Theater.
Photo: Joe Fornabaio for BizBash
At the House of Kim Crawford—a fashion-focused event on August 3 in New York—a golden balloon installation designed by Jessica Fels Event Production and Design and executed by Mixed Greens Events created an eye-catching focal point. The summery event, which also featured bottle art installations, a fortune-cookie tree, and a silhouette-artist station, was produced by Fels and Shadow.
Photo: Craig Barritt/Getty Images
At the Unicef Hope Gala in Chicago in April, designers put an elegant spin on a childlike theme by creating a canopy of suspended neon Slinkys above the dance floor.
Photo: Timothy Hiatt/Getty Images for UNICEF
For a Coca-Cola event at the 2016 Olympics in Rio de Janeiro, Brazil, a ceiling installation design was inspired by a burst of bubbles exploding from a Coca-Cola bottle. The installation lit up in gold whenever athletes won a gold medal.
Photo: Tiago de Paula Carvalho
At each colorful photo box, the #BOLDBH hashtag was prominently displayed, encouraging guests to use it on social media. Overall, the BOLD campaign garnered more than 280 million social impressions.
Photo: Courtesy of AGENC
AGENC worked with the Petal Workshop to create a different, intricate floral display dubbed "the BOLD Girls" for each week in August. This shopping-theme display, which stood for one of the weekends, featured bags displaying the #OnlyonRodeo hashtag, the street's year-round hashtag.
Photo: Jasmine Lord
The floral displays created fashion-theme photo ops.
Photo: Jasmine Lord
The Instagram-friendly displays didn't stop there. A variety of 3-D chalk art was placed throughout the streets of Beverly Hills, further promoting the campaign.
Photo: Jasmine Lord
The BOLD campaign shut down the 200 and 300 blocks of Rodeo Drive to traffic for weekend nights in August, allowing tourists and locals alike to browse the stores and enjoy live entertainment, food trucks, and photo ops.
Photo: Courtesy of AGENC
A big part of the BOLD campaign was creating photo ops designed to be shared on social media—therefore promoting Beverly Hills and Rodeo Drive as destinations. AGENC created a series of five photo boxes, including a popular flower-filled one on Two Rodeo Drive.
Photo: Courtesy of AGENC
While many of the activities were centered on Rodeo Drive, the campaign took place all around the city; AGENC set up this photo box at Beverly Canon Gardens.
Photo: Courtesy of AGENC
One of the most popular photo boxes was a three-sided floral wall.
Photo: Courtesy of AGENC
Guests could take three different photos in the same spot. The #BOLDBH hashtag was, of course, prominently displayed on each side.
Photo: Courtesy of AGENC
Jazz group the Amanda Castro Band performed on a custom-built stage throughout the month.
Photo: Courtesy of AGENC
The kick-off and closing parties included fireworks displays.
Photo: Courtesy of AGENC
A color block-inspired setup evoked the vibrancy of Careyes, Mexico, and the collection.
Photo: Jennifer Graylock/Getty Images for alice + olivia
Beverly Hills Holiday Lighting Celebration
The 30th annual Beverly Hills Holiday Lighting Celebration took place November 20 on Rodeo Drive. Produced and designed by AGENC, the celebration featured interactive elements including a life-size plexi snow globe gift box. Passersby were encouraged to take a photo in the box and post to Instagram with the hashtag #onlyonrodeo. Decorations will be on display through January 3, 2017.
Photo: Line 8 Photography
