Floor Decor

Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.

"I love creating a unique place for guests to congregate and enjoy one another, so I thought, why not create a massive floral carpet that would serve both as a beautiful focal point and a gathering area? I designed a 'carpet' and filled it with hundreds of beautiful blooms and then covered it with Plexiglas. The result was a statement piece that allowed guests to dance on air." —Preston Bailey

In a smart move that avoided the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.

A 22- by 24-foot dance floor was erected over the venue's existing pool. Drained of water, the recessed space held a neon Attimo sign surrounded by dried flowers.

The magazine held its after-party at the Carnegie Library, famous for its lighted dance floor showing a map of the city. The event also featured lounges and other activations from sponsors Clear Channel Communications, the Entertainment Software Association, Mercedes-Benz, Corona Light, Reyka Vodka, and Saks Fifth Avenue.