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  1. Catering & Design
  2. Event Design & Decor

Decor

January 9, 2017
A similar idea was created for a Ferragamo fragrance launch in 2010 in New York. A 22- by 24-foot dance floor was erected over the venue's existing pool. Drained of water, the recessed space held a neon Attimo sign surrounded by dried flowers.
A similar idea was created for a Ferragamo fragrance launch in 2010 in New York. A 22- by 24-foot dance floor was erected over the venue's existing pool. Drained of water, the recessed space held a neon Attimo sign surrounded by dried flowers.
Photo: Billy Farrell/PatrickMcMullan.com
1. Decorate a dance floor.
1. Decorate a dance floor.

The dance floor is an obvious place to make an impact. For a private event, designer Preston Bailey created a unique dance floor that served as the evening's focal point. Hundreds of flowers were covered in Plexiglas, creating a massive floral carpet. "The result was a statement piece that allowed guests to dance on air," said Bailey. 

Photo: Courtesy of PrestonBailey.com/John Labbe
At the National Association for Catering and Events' 2012 gala in Washington, guests danced on a floor that was embedded with LED lights. 'We used this element because they looked like night stars,' said the gala's co-chairwoman, Aisha Malik.
At the National Association for Catering and Events' 2012 gala in Washington, guests danced on a floor that was embedded with LED lights. "We used this element because they looked like night stars," said the gala's co-chairwoman, Aisha Malik.
Photo: Evelyn Alas
2. Find a branding opportunity.
2. Find a branding opportunity.

The floor can also be an unexpected place for logos, sponsor information, or branding. The TEDActive conference in 2013 took over some of the host venue's Spanish tiles for its own messaging. The special tiles at La Quinta resort in the Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.

Photo: Alesandra Dubin/BizBash
Toronto-based artist Sonny Tran creates eye-catching 3-D chalk art images, graffiti installations, massive murals, and realistic paintings for major brands. For YTV, a popular teen channel in Canada, Tran customized a snowboarding graphic to promote a new TV show.
Toronto-based artist Sonny Tran creates eye-catching 3-D chalk art images, graffiti installations, massive murals, and realistic paintings for major brands. For YTV, a popular teen channel in Canada, Tran customized a snowboarding graphic to promote a new TV show.
Photo: Courtesy of the Idea Hunter
For a sweet sixteen party in Bethlehem, Pennsylvania, the dance floor featured the birthday girl's personal logo, which was inspired by Andy Warhol and comic-book art.
For a sweet sixteen party in Bethlehem, Pennsylvania, the dance floor featured the birthday girl's personal logo, which was inspired by Andy Warhol and comic-book art.
Photo: Courtesy of Rodney Bailey
3. Make it functional.
3. Make it functional.

Floor decor can serve a bigger purpose. During Chicago’s Pitchfork Music Festival in 2015, carpet company Flor handed out some 5,000 squares of carpet so that guests could make their own carpeted seating areas on the grass—creating a functional and eye-catching decor idea. When the weather turned stormy during the festival, attendees used the carpets to cover muddy spots on the grounds.

Photo: Barry Brecheisen for BizBash
The Revel Group in Chicago hosted 'Revel Provocateur,' a dinner for the area's top event planners, in 2015. The evening's menu was illuminated on the floor.
The Revel Group in Chicago hosted "Revel Provocateur," a dinner for the area's top event planners, in 2015. The evening's menu was illuminated on the floor.
Photo: Erika Dufour
In 2015, the Bata Shoe Museum's 20th anniversary gala in Toronto used a maze to inspire guests to explore its galleries. Hot-pink patterns on the floor led guests to different galleries and parts of the event.
In 2015, the Bata Shoe Museum's 20th anniversary gala in Toronto used a maze to inspire guests to explore its galleries. Hot-pink patterns on the floor led guests to different galleries and parts of the event.
Photo: Ryan Emberley
4. Go high-tech.
4. Go high-tech.

Energy Floors offers human-powered, interactive dance floors for event rentals worldwide. The eight-inch-deep tiles each house small generators; the tiles compress when stepped on, activating the generators to convert the kinetic energy produced by the dancers into electricity. The power can be used to activate the colorful LED light tubes inside the tiles that respond to the movement of dancers or nearby electrical systems.

Photo: Anneke Hymmen
The American Ballet Theatre's 2009 fall gala in New York got guests moving after the performance with projections on the dance floor. The floor played images of 1950s movies during dinner, and later busy street scenes moved in time with the music for dancing. The look aimed to complement the troupe's contemporary and unconventional programming, with dark colors and silhouettes inspired by artist Kara Walker.
The American Ballet Theatre's 2009 fall gala in New York got guests moving after the performance with projections on the dance floor. The floor played images of 1950s movies during dinner, and later busy street scenes moved in time with the music for dancing. The look aimed to complement the troupe's contemporary and unconventional programming, with dark colors and silhouettes inspired by artist Kara Walker.
Photo: Kevin Tachman
The Phantom of the Opera held its 25th-anniversary show and gala in 2013. To avoid the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
The Phantom of the Opera held its 25th-anniversary show and gala in 2013. To avoid the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
Photo: Carolyn Curtis/BizBash
Following a renovation, the Carnegie Library in Washington added a glowing dance floor showing a map of the city.
Following a renovation, the Carnegie Library in Washington added a glowing dance floor showing a map of the city.
Photo: Beth Kormanik/BizBash
5. Tie in the overall decor.
5. Tie in the overall decor.

Expanding wall and ceiling decor down to the floor can also have a big impact. At the Museum of Contemporary Art's 2015 Benefit Art Auction in Chicago, colorful stripe-on-stripe decor expanded all the way to the floor, creating an optical illusion. Ghost chairs and striped tables allowed the design to feel fully immersive.

Photo: Kent Drake Photography
At the Metropolitan Museum of Art’s 2016 Costume Institute benefit, a 65-foot double helix—made of roses and lace—rose to the top of the ceiling, anchored in place at a rigged point. The pattern extended to the carpet, a patterned and hand-painted sisal featuring a red-and-pink double helix. It took six months to stencil the carpet.
At the Metropolitan Museum of Art’s 2016 Costume Institute benefit, a 65-foot double helix—made of roses and lace—rose to the top of the ceiling, anchored in place at a rigged point. The pattern extended to the carpet, a patterned and hand-painted sisal featuring a red-and-pink double helix. It took six months to stencil the carpet.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
For a Mad Men-inspired corporate event in 2013 in Washington, a lighting projection on the floor evoked the image of a falling man from the show's opening credits.
For a Mad Men-inspired corporate event in 2013 in Washington, a lighting projection on the floor evoked the image of a falling man from the show's opening credits.
Photo: Bryan Blaken/Freed Photography
6. Keep it simple.
6. Keep it simple.

Sometimes all you need is some masking tape. During Austin's 2014 South by Southwest, event production agency MKG brightened up a dark room using neon masking tape and ultraviolet lighting, creating an edgy, Pop Art-inspired look for the party for online magazine xoJane.com.

Photo: Nadia Chaudhury/BizBash
Fashion designer Patricia Field made her first foray into Miami Art Week in 2016 with a December-long pop-up shop and gallery. A simple—but effective—catwalk was created by placing two strips of red tape on the floor.
Fashion designer Patricia Field made her first foray into Miami Art Week in 2016 with a December-long pop-up shop and gallery. A simple—but effective—catwalk was created by placing two strips of red tape on the floor.
Photo: Michele Sandberg for BizBash
Big Brothers Big Sisters of Massachusetts Bay found a low-budget and on-theme way to display their 2015 fund-raiser's hashtag: It was spelled out in glowing neon tape on the floor.
Big Brothers Big Sisters of Massachusetts Bay found a low-budget and on-theme way to display their 2015 fund-raiser's hashtag: It was spelled out in glowing neon tape on the floor.
Photo: David Fox
7. Or make a big statement.
7. Or make a big statement.

The Brussels Flower Carpet is a 19,375-square-foot mosaic of 700,000 intricately arranged begonias that comes to life every two years for five days during August in the central square of the European capital city. Meant to incite conversation about nature, cities, and art, the designs have typically incorporated themes from Belgium’s history since the first carpet was created in 1971. It takes 100 gardeners four hours to arrange the petals by hand.

Photo: Courtesy of flowercarpet.be
While a cranberry bog isn't a floor in the traditional sense, it still made quite a statement at Ocean Spray's 85th anniversary in New York. Food editors and bloggers were invited to a Thanksgiving meal that took place inside a bog filled with 900,000 cranberries and 21,000 gallons of water.
While a cranberry bog isn't a floor in the traditional sense, it still made quite a statement at Ocean Spray's 85th anniversary in New York. Food editors and bloggers were invited to a Thanksgiving meal that took place inside a bog filled with 900,000 cranberries and 21,000 gallons of water.
Photo: Nilaya Sabnis for Tyger Productions
S'mores
S'mores

S’mores got their start as sticky, gooey, handheld campfire treats, but events have reinvented them in many ways friendlier to guests, such as this example of a lollipop version at the Engage!14 Wedding Summit dessert party.

Photo: Tammy Swales/Engage!
Fried chicken
Fried chicken

At the Watermill Center’s benefit in 2015, Great Performances created dishes that would allow guests to easily roam—all self-serve options designed to be hand-held and didn't even necessarily require plates. Among them was fried chicken served in waffle cones.

Photo: Keith Sirchio for BizBash
Tiramisu
Tiramisu

At a September event, Preston Bailey transformed the new Four Seasons New York Downtown in celebration of his relationship with the property. As part of the event’s catering options, the hotel supplied tiramisu served as grab-and-go offerings.

Photo: Beth Kormanik/BizBash
Spaghetti and meatballs
Spaghetti and meatballs

Rather than the traditional bowl of splash-prone red sauce, New York’s Elegant Affairs offered a neater take on spaghetti and meatballs, using mess-free form topped with a micro meatball and marinara and sprinkled with parmesan.

Photo: Jan Van Pak Photography
Paella
Paella

Mary Giuliani Catering and Events in New York created a catering option of one-bite paella with shrimp and chorizo with sips of sangria, a take on the hearty rice dish.

Photo: Emily Gilbert for BizBash
Salad
Salad

Salad can be messy, with the risk of oily dressing ending up on clothes and hands. Occasions Caterers in Washington created a wedge salad bite hors d’oeuvre, served on a fork, that tidies up salad service.

Photo: Tony Brown/imijphoto.com for BizBash
Hummus and Pita
Hummus and Pita

Always a crowd favorite, hummus can get messy when served as a dip. At the 2014 Washington Humane Society's annual Fashion for Paws runway show, hors d'oeuvres during the reception included beets and hummus on pita points as a tidy alternative to service at a station.

Photo: Tony Brown/imijphoto.com for BizBash
Soup
Soup

A popular alternative to soup in a bowl, with all of its messy slurp potential, many caterers offer inventive soup shooters. One example: Chicago’s Boutique Bites' artful soup shooters with popcorn and truffle oil. 

Photo: Courtesy of Elaina Vazquez
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