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  1. Catering & Design
  2. Event Design & Decor

Decor Ideas

February 17, 2017
Lavazza New York Fashion Week Lounge and Papyrus Café
Lavazza New York Fashion Week Lounge and Papyrus Café

Coffee brand and New York Fashion Week sponsor Lavazza hosted a V.I.P. lounge and café in partnership for Papyrus for attendees at Skylight Clarkson Square from February 8 to 15. Designed by Ken Fulk, the space featured decor including a pink wall with painted zebras and offered guests treats including espresso popcorn made from an original recipe created in the Lavazza Training Center in Turin, Italy.

Photo: Gustavo Caballero/Getty Images for Lavazza
'Big Little Lies' Premiere Party
'Big Little Lies' Premiere Party

The premiere party for the upcoming HBO miniseries Big Little Lies took place February 7 at the Hollywood Roosevelt Hotel. Designed by Billy Butchkavitz, the party featured centerpieces inspired by the Monterey Peninsula, which is the setting of the series.

Photo: Gabor Ekecs
Create & Cultivate's 2017 Style Summit
Create & Cultivate's 2017 Style Summit

Create & Cultivate, an online platform and conference series that aims to bring together female creatives and entrepreneurs to network, hosted its first style summit on January 28 at the Colonnade Outlets at Sawgrass Mills near Fort Lauderdale. Fun props—including social-media-friendly hashtags and "at" signs—were available for guests to use.

Photo: Courtesy of Create & Cultivate
Recording Academy's "Grammy Celebration" After-Party
Recording Academy's 'Grammy Celebration' After-Party

The Recording Academy’s official Grammy after-party, known as the Grammy Celebration, followed the awards next door to Staples at the Los Angeles Convention Center’s West Hall on February 12. Produced by the Recording Academy’s Brandon Chapman and Rex Supa, working with Angel City Designs, the event featured a neon green outline of the recognizable shape of an Absolut bottle that served as an entrance into a raised bar.

Photo: Sean Twomey/2Me Studios
Recording Academy's "Grammy Celebration" After-Party
Recording Academy's 'Grammy Celebration' After-Party

Aerialists performed from within a dramatic green-draped cube.

Photo: Sean Twomey/2Me Studios
Delta Air Lines Grammy Party
Delta Air Lines Grammy Party

Official Grammy partner Delta Air Lines hosted its pre-awards event on February 9 at Beauty & Essex, adjacent to the new Dream Hollywood hotel. New this year, celebrities on the red carpet were asked to stop and sign two oversize metallic airplanes, mimicking the form of paper airplanes, which decorated the arrivals line.

Photo: Rich Polk/Getty Images for Delta Air Lines
American Express Platinum Collective Event
American Express Platinum Collective Event

American Express celebrated the announcement of two new airport lounges in Hong Kong and Philadelphia with a travel-theme event that took place January 31 at Spring Studios. Produced and designed by PMK-BNC and Workshop Worldwide, the event featured decor including a paper airplane arch.

Photo: Leandro Justen/BFA.com
American Express Platinum Collective Event
American Express Platinum Collective Event

A London-theme design included a colorful neon replica of the city's signature red telephone booth as part of a city-street installation. Guests could listen to music when picking up the phone.

Photo: Leandro Justen/BFA.com
American Express Platinum Collective Event
American Express Platinum Collective Event

A Nordic area featured an ice bar with the American Express centurion mascot. The bar offered tastings of Akvavit, a Scandinavian flavored spirit. Akvavit infusions included caraway, anise, and citrus.

Photo: Leandro Justen/BFA.com
Alvin Ailey American Dance Theater Gala
Alvin Ailey American Dance Theater Gala

The 18th annual Alvin Ailey American Dance Theater Gala took place February 7 at the John F. Kennedy Center for the Performing Arts in Washington. The event showcased four floral designs from Volanni that incorporated red toned flowers, monstera leaves, succulents, lily grass, and accents of mini cymbidiums blossoms for dinner table centerpieces.

Photo: D. Channing Muller/BizBash
Delta Airlines Grammy Party
Delta Airlines Grammy Party

Decorative objects within the MKG-produced party space echoed the angular look of the paper plane motif.

Photo: Joe Scarnici/Getty Images for Delta Air Lines
Foliage painted in a feminine palette decked a photo station.
Foliage painted in a feminine palette decked a photo station.
Photo: Stefanie Keenan/Getty Images for Girlboss
A fortune-teller from sponsor American Express sat at each place setting. They were meant as conversation-starters, with questions like 'If you could give your 21-year-old self a heads up about something, what would it be?'
A fortune-teller from sponsor American Express sat at each place setting. They were meant as conversation-starters, with questions like "If you could give your 21-year-old self a heads up about something, what would it be?"
Photo: Stefanie Keenan/Getty Images for Girlboss
15. Put It Where Guests Gather
15. Put It Where Guests Gather
Bars are almost always the most crowded areas of an event, and in addition to displaying the affair's signature cocktails, drink menus can be marked with a hashtag.
Photo: Anna Sekula/BizBash
1. Put Them Where Guests Snap Pics
1. Put Them Where Guests Snap Pics
If your event has an oversize prop, eye-catching decor piece, or some other feature guests are likely to want to photograph, that element is a smart place for a hashtag—and it's bound to make its way online throughout the night. For instance, a Los Angeles event for British Airways and Variety saw hashtags splashed in the front windshields of traditional British black cars. Similarly, Diesel printed the hashtag for its Reboot campaign last September on large-scale installations in New York's Union Square.
Photo: Joe Scarnici/Getty Images for Variety
6. Put Them Where Guests Are Likely to Linger
6. Put Them Where Guests Are Likely to Linger
Hashtags get noticed in places where guests spend much of their time on event day—and where they have physical space and incentive to hang out. Certainly, a photo activation is a compelling incentive: Evian's photo activation at the South Beach Wine & Food Festival in Miami put a hashtag right above the action, where it was sure to make its way online.
Photo: Elizabeth Renfrow for BizBash
2. Put It on Signage
2. Put It on Signage
Signage is a more prominent way to direct guests to the designated hashtag, a strategy employed by last year's Sweetgreen festival in Maryland. The resulting tweets were broadcast on the large screens placed around the stage.
Photo: WanderingHat
4. Provide a Memento
4. Provide a Memento
Services like Instaprint are popping up at many affairs, proving popular with guests as a tangible record of their active social media use. At a fashion show held by USA Network in New York, even the wall the machines were mounted on sported the hashtag, motivating curious attendees to snap a photo and post it via Instagram.
Photo: David X Prutting/BFAnyc.com
7. Place It at Entry Points
7. Place It at Entry Points
Just as common as a red carpet are the rope-and-stanchion barricades that denote an entrance or V.I.P. area. Among the ways the Art Gallery of Ontario displayed the hashtag for its annual Massive Party fund-raiser on April 19, was the use of small signs placed atop stanchions.
Photo: Emma McIntyre for BizBash
12. Print It on Functional Items
12. Print It on Functional Items
A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash
13. Use It as Decor
13. Use It as Decor
Similarly simple was the approach taken for the August 2011 press preview of Betsey Johnson's fragrance Too Too. The planners incorporated the event hashtag and the designer's official Twitter handle into the overall event design by placing the call to action in frames.
Photo: Anna Sekula/BizBash
14. Turn It Into an Activity
14. Turn It Into an Activity
A playful, original idea created by the planners behind Travel & Leisure's Social Media in Travel & Tourism Awards replaced entrance bracelets with sweatbands and invited guests to embellish them with quirky pins, one of which displayed the hashtag.
Photo: Anna Sekula/BizBash
There were also mirrored trays holding homey props such as candles, golden pineapples, and elephant figurines. Some of the goods on display were from Sparkle and Shine Darling, a store and event space in Miami Beach that Bosh will open soon.
There were also mirrored trays holding homey props such as candles, golden pineapples, and elephant figurines. Some of the goods on display were from Sparkle and Shine Darling, a store and event space in Miami Beach that Bosh will open soon.
Photo: April Belle Photos
Buddha figurines also played into the decor.
Buddha figurines also played into the decor.
Photo: April Belle Photos
A dessert table was decked with colorful linens and signage that inspired guests to relax and 'breathe.'
A dessert table was decked with colorful linens and signage that inspired guests to relax and "breathe."
Photo: April Belle Photos
Sparkly teepees were set up on the sand.
Sparkly teepees were set up on the sand.
Photo: April Belle Photos
Tabletop accents included Moroccan-style lanterns and simple floral arrangements held in pink glass vessels.
Tabletop accents included Moroccan-style lanterns and simple floral arrangements held in pink glass vessels.
Photo: April Belle Photos
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