Healthcare Information and Management System Society Conference
Healthcare Information and Management System Society's annual conference took place February 19 to 23 at the Orange County Convention Center in Orlando. I.B.M. used real moss in 18- by 18-inch hanging boxes and draped from trellises to create a unique frame for its large booth. A spokesperson said the design was intended evoke a feeling of life and health. The booth also had large photos of I.B.M. clients and partners displayed atop touch-screen monitors showing videos from those people talking about how they have benefited from I.B.M.’s health technologies. The booth was designed in partnership with agencies George P. Johnson and Ogilvy, with moss provided by Planted Design.
Photo: Kayla Hernandez for BizBash