Themes

To give the event the look of a picnic in an orchard, MKG surrounded the trees with seats fashioned out of tree stumps, rugs for guests to lie on in the grass, and pillows to make it more comfy.

A guitar-shaped fountain was a nod to the invitation and the decor; it will move to the City of Hope Duarte campus.

Relate is a new conference series from software company Zendesk that is focused on exploring relationships and customer service. To tie to that theme, organizers offered a thank-you note station at the May event in San Francisco. The company’s in-house creative team designed witty cards and invited attendees to personalize them with a hand-written note expressing their appreciation to their colleagues. More than 300 cards were stamped and then mailed by Zendesk staff, and attendees took home an additional 1,000 cards and envelopes.

For the screening of the Stranger Things 2 premiere, Netflix and MKG rebranded the historic Regency Village Theatre, nodding to the show’s fictional town of Hawkins, Indiana. The screening featured a 50-foot-long black carpet with 3-D signage.