At the Adidas-hosted private event during the N.B.A.'s All-Star Weekend, Night Vision Entertainment incorporated the footwear brand's white-on-white Adidas Superstar shoes into a spiral-like chandelier. To hang the footwear, producers attached suspension cords to laces that were tied around the bottom of the shoes.
Photo: Kayla Hernandez for BizBash
In June, jewelry company Stella & Dot teamed up with liquor brand Midori to host a happy hour event on the rooftop of the London West Hollywood. Small shelves were built into the press wall in order to display emerald green accessories from the line alongside the green-colored booze.
Photo: Courtesy of Midori
In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.
Photo: Lauren Matthews/Bizbash
Also at the Skyy and Sea event, guests could spin a prize wheel to win items like a hat, a bikini, or sunglasses. The pointers on the wheel were made from empty Skyy bottles.
Photo: Lauren Matthews/Bizbash
During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.