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Guests were invited to take photos with a camel at the entrance to the venue. The camel was provided by Tiger Paw Exotics.

A mosaic archway mimicking those from the streets of Morocco welcomed guests into the event.

Organizers banned the color black this year and maintained bright, bold colors in the event design and decor, including in the registration desk area.

V.I.P. lounges offered personal attendants, premium bottle service, catering, and hookah as a decor piece.

Decor elements such as replicas of camels and Moroccan architecture were placed around the venue to add to the Marrakech atmosphere.

Fire breathers in Moroccan garb performed for a captivated audience.

Entertainment throughout the night included belly dancers.

Social media star Dean the Basset was on site for photo ops.

Luxe Modern Rentals provided furniture that complemented the event's color scheme.

Organizers opted for bold, Morocco-inspired colors for all of the branded bar stations.

A traditional Moroccan tea station was created by Toronto restaurant Sultan’s Tent.

A social media-friendly photo booth invited guests to pose with authentic Moroccan textiles, rugs, and lanterns.

The evening's signature drink was a grapefruit mojito.

Toben Food by Design created a Moroccan passed apps menu, which included grapefruit smoked salmon beghrir with sumac crème fraiche and honey candied fennel.

The 29Rooms production team comprises more than 200 people. The experience took a full month to build. The number of total social media posts associated with 29Rooms has currently surpassed 729 million potential impressions, double from last year.

Refinery29 partnered with Snap Inc. to launch a Spectacles rental program at the exhibition. A limited number of attendees per session were offered a pair of Spectacles to capture the experience. “Snaps” that are captured with Spectacles transfer wirelessly to a user’s Memories in Snapchat and are saved in a circular video format. The videos can then be uploaded to a Snapchat story.

In the “Art Heals” space, which was created with nonprofit organization Art of Elysium, guests were able to decorate the large paper lanterns.

Alexa Meade’s “Become the Masterpiece” allowed guests to turn themselves into art with painted props like coats, sunglasses, and umbrellas.

The multi-sensory “Erotica in Bloom” from Maisie Cousins featured 1,500 flowers.

Inspired by the sexual symbolism of flowers, guests were able to step inside oversize “blooms” to experience custom sounds, as well as scents.

Katie Kim, manager of brand partnerships and experiences at Cadillac, explained that “The Art of Innovation,” which was created in collaboration with fashion designer Jason Wu, represented the stages of the creative process, from idea to completion, and was designed to be Instagram friendly. “There has to be a money shot. There has to be a way for someone to get a Boomerang. Which is why the lighting is dynamic,” she said.

The sound and visual installation “Harmony” was a collaboration between British artist and designer Benjamin Shine and sisters and recording artists Chloe x Halle. The rotating artwork explores the intertwining layers that make up the bond of sisterhood.

In collaboration with Planned Parenthood, the large-scale installation “Bright Future" used bright neon signage to highlight healthcare issues. Guests could also listen to stories from people who’ve been touched by the organization, as well as pledge their support.

For “Light It Up,” Symmetry Labs used stacked cubes of LED lights to form a musical installation that reacted to a guest’s movements.

For “Ocean of Creativity,” Korean contemporary artist Jee Young Lee turned trash collected from around New York City into a seascape portrait, which consisted of 9,800 bottles, 4,000 bottle caps, and 1,500 wine corks.

Aldo worked with Refinery29 to create “Love Walk,” a glowing runway surrounded by a coiled structure covered in nearly 250 shoes and pulsing light. The walls featured messages inspired by the brand's fall campaign.

Featuring the music of rapper-singer Lizzo, “Move and Be Moved” included 71 disco balls and headphones for a silent dance party.

Dunkin’ Donuts Coffee at Home created a "kitchen" where guests could taste the brand’s Bakery Series coffee flavors and vote for their favorite.

Brooklyn-based visual artists Chiaozza designed “Cloud Pool” where guests could jump into a pile of 1,980 purple foam blocks and colorful inflatables.

Juicy Couture’s Glacé Getaway featured a tropical vacation setting with an icy twist: a life-size snow globe, a snow-covered floor, and an icicle-decorated lifeguard chair.

Illustrator Jen Mussari designed hand-painted punching bags and gloves for “The Future Is Female” installation. Electronic music artist Madame Gandhi created beats in the space that guests could turn on by punching the bags.

Inspired by the Women’s March on Washington, the room titled “Hear Our Voice” featured artwork created in collaboration with Refinery29, as well as work by Amplifier.

Postcards were available for guests to write a message to their state's U.S. senators, which Refinery29 mailed out after the exhibition.