Mike’s Hard Lemonade’s “Bright Side” Pop-Up

Mike’s Hard Lemonade hosted a multi-sensory pop-up at a vacant space in downtown Brooklyn May 10 to 12. The pop-up, which offered Instagram-friendly interactive stations that each linked back to studies on happiness, had a conveyor belt bar that served cocktails made with the brand’s signature flavor. The event was designed by Havas Formula and produced by Geo Events.
Photo: Taylor McIntyre/BizBash