2. San Francisco Museum of Modern Art's Modern Ball
#2 Benefit
San Francisco
The museum's biggest fund-raiser, which in 2012 raised $2.8 million for art education programs, is an elegantly design gala with highlights like chef Hubert Keller—as the event's DJ. The ball will take place off site next year while the museum is closed for expansion. Next: April 2014
Photo: Aengus McGriffin
At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the "many hands it takes to spark positive change."
Photo: Nadia Chaudhury/BizBash
For W Hotels “Color Boldly,” BMF built an all-white room that served as a blank canvas. The room’s centerpiece presented six paint colors that corresponded to six W experiences, which were described on labels.
Photo: Courtesy of Marriott
Sheraton’s “Revolution” scratch-off wall was inspired by the brand’s transformation and the power of community. The initial black matte wall displayed gloss black negative connotations about the brand, including “old” and “tired.” Guests could take hotel keycards to scratch away those worlds.
Photo: Courtesy of Marriott
Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Photo: Courtesy of Marriott
Chicago hosted the U.S. Travel Association’s IPW conference in 2014. At the splashy opening-night party, hanging letters and signs served to divide the space and add a sense of intimacy throughout.
Photo: Timothy Musho Photography
For the 2011 Design Exchange gala in Toronto, hundreds of balloons hung from the ceiling during the V.I.P. dinner. The space changed color with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Photo: George Pimentel
