Visitors were able to wander through the field of Louisville Slugger bats. On the other side, a lathe operator was creating bats from the wooden billets, which were then added back to the “field” as completed bats.
Photo: Adam Glanzman
During the 2018 World Cup in Russia, which took place in June and July, Visa, the official payment services provider of FIFA, set up two lounges for clients and guests, one of which featured a wall with rows of soccer balls.
Photo: Courtesy of Visa
The stylish party was held outdoors at the Four Seasons Beverly Hills, and immediately drew attention with oversize balloon installations from Balloon Celebrations.
Photo: Karina Pires Photography
At the entrance to the event, a greeter set the tone by wearing a dress made from balloons, as well as rubber-duck slippers and a shower cap.
Photo: Karina Pires Photography
One of the more glamorous details of the event was a vintage bathtub-turned-flower installation. White and clear balloons spilled out of it, designed to look like bubbles flying everywhere.
Photo: Karina Pires Photography
Next to the bathtub was an eye-catching blue cake, which was topped with more bubbles, rubber ducks, and the words "splish splash." On the top was a rubber duck taking a bath.
Photo: Karina Pires Photography
Throughout the party, ducks were used as bud vases.
Photo: Karina Pires Photography
Every element of the party—including large floral centerpieces from Celio's Design—tied into the event's summery color scheme of yellow, white, and blue.
Photo: Karina Pires Photography
Other oversize props tied into the kid-friendly theme as well as the color scheme.
Photo: Karina Pires Photography
For the parents, even the cocktails were on-theme.
Photo: Karina Pires Photography
"The dessert table is always very important to us," explained event producer Clarissa Rezende. The oversize station tied into the theme with yellow flowers and candy and duck-shaped desserts.
Photo: Karina Pires Photography
One cute dessert at the station was designed to resemble rubber ducks taking a bath.
Photo: Karina Pires Photography
At another dessert table, rain boots and the book "Splish Splash Baby" served as on-theme props.
Photo: Karina Pires Photography
The young attendees could create oversize bubbles at one station; other activities included a duck-painting station.
Photo: Karina Pires Photography
For party favors, each child received a gift basket made from a small bathtub. Inside was a rubber duck bath kit. Adults received rubber duck tea cups and tea infusers.
Photo: Karina Pires Photography
Each child also received a duck-shaped backpack, which doubled as decor throughout the party.
Photo: Karina Pires Photography
Snapchat Creator Lounge
Snapchat created a tranquil space for meetings and networking. Greenery, umbrellas, and colorful chairs gave the indoor event an outdoor feeling.
Photo: Courtesy of Snapchat
The Art Institute of Chicago's Snap Gala in October 2013 benefited the Photography Gala Fund and took on, appropriately, a photography theme. INDO handled the decor, which included centerpieces made of glowing, vintage slides.
Photo: Julia Stotz
'Rewind to the ‘90s' Pop-Up
The New Balance shoe line was displayed throughout, including in the video store area—the black tape from an oversize VHS tape was used to hold the product. Signage played off the old "Be Kind, Rewind" slogan, instead saying "Be Kind, Rewind to the '90s"—the name of the pop-up.
Photo: E. Geno Frazier/Langley Avenue
Artist Joshua Vides reinterpreted the 2-D world of Space Jam with a galactic neon basketball court with cut-outs of Bugs Bunny and Daffy Duck. The installation is inspired by the 1996 film’s R&B soundtrack and the game between the Monstars and Tunesquad.
Photo: Courtesy of Warner Bros.
The space was designed to promote New Balance’s new X-90 Knit—a sneaker that combines “the best of the ‘90s with 2018 street style,” according to the brand. A series of rooms had a variety of decade-appropriate designs, including one using pink and teal that matched the shoe design.
Photo: E. Geno Frazier/Langley Avenue
What’s the 1990s without a trip to Blockbuster? One area of the space had a wall of old VHS tapes.
Photo: E. Geno Frazier/Langley Avenue
The New Balance shoe line was displayed throughout, including in the video store area—the black tape from an oversize VHS tape was used to hold the product. Signage played off the old "Be Kind, Rewind" slogan, instead saying "Be Kind, Rewind to the '90s"—the name of the pop-up.
Photo: E. Geno Frazier/Langley Avenue
Another photo op resembled the end of an old-school video game.
Photo: E. Geno Frazier/Langley Avenue
The experience took place August 15 and 16 at Sousa House NYC. The four-story townhouse was decked in on-theme branding and signs, including a neon sign that read: “Staying in is the new going out.”
Photo: Courtesy of HBO
HBO and Bumble branding was displayed throughout the space in Bumble’s signature yellow and white coverage. Guests watched The Devil Wears Prada in a living room featuring decor that included 3-D block letters.
Photo: Courtesy of HBO
One installation featured a bathtub filled with yellow candy, surrounded by rubber ducks and yellow balls inspired by emojis.
Photo: Courtesy of HBO
At each film screening, servers handed guests cocktails inspired by that film. For Girls Trip, guests were given yellow cocktails in plastic daiquiri sip cups, inspired by cocktails that can be found on Bourbon Street in New Orleans, the setting of the 2017 comedy. Guests were also given branded headphones for the film.
Photo: Courtesy of HBO
The screening room for It displayed a sign of the iconic quote from the horror film. Guests snacked on popcorn in branded yellow boxes.
Photo: Courtesy of HBO
Those who watched It were served on-theme Bloody Mary cocktails, renamed "Bloody Georgie" in a nod to a character in the film.
Photo: Courtesy of HBO
The event's hashtag was displayed in a marquee table centerpiece.
Photo: Courtesy of HBO
The home's patio featured branding for both companies on the outside of a wooden veranda. The veranda housed a yellow couch where guests could pose for photos and watch Back to the Future.
Photo: Courtesy of HBO
Guests were invited to write on the walls and share their favorite reason to stay home and watch a movie.
Photo: Courtesy of HBO
Additional decor included a wine rack that displayed bottles with HBO and Bumble branding on the labels.
Photo: Courtesy of HBO
To enter the speakeasy, guests were given edible paper with the passcode; they were then instructed to destroy the paper by eating it. The papers were made from rice starch and potato starch, causing them to dissolve with moisture.
Photo: Antonio Diaz
Current Studios created an audio loop of the sounds from the National Park Service’s Natural Sounds Division and embedded it into the headsets for the pop-up.
Photo: Mat Hayward/Getty Images for Grey Group
Branded noise-cancelling headphones hung from pegs adorned with wooden slices.
Photo: Mat Hayward/Getty Images for Grey Group
Offsite events at the Global Meeting Exchange included the Sugar Shack Shindig, a Canada-theme dinner and dancing event at the Mount Royal Chalet overlooking the city. Montreal-based event production company Happening and Fairmont the Queen Elizabeth's catering team partnered to produce the event, which featured decor such as hanging flannels. PSAV handled the event's lighting and sound.
Photo: Courtesy of AccorHotels
At Diffa Dining by Design in Chicago in 2014, inner tubes suspended from the ceiling were one of many playful touches at the tropical cabana created by Kehoe Designs.
Photo: Barry Brecheisen for BizBash
At a media launch for Heinz's new yellow mustard, Peter Callahan Catering's test kitchen was turned into a backyard barbecue. The decor included Weber grills that served as tables.
Photo: Paolo Ferraris/Michael Jurick Photography
The menu from from Peter Callahan Catering included summertime favorites like sliders, hot dogs, and cheesesteaks, paired with mini bottles of Coca-Cola.
Photo: Paolo Ferraris/Michael Jurick Photography
Get Animated Invasion
Warner Bros. partnered with the Grammy Museum in Los Angeles to launch an interactive, musical pop-up exhibit August 18 on the museum’s second floor. The pop-up, which runs through September 9, is designed to reimagine moments in animated shows and films. Eleven spaces include the Get Animated Records area, which resembles a record store and features vinyl artwork inspired by classic Warner Bros. characters. Movement Strategy produced the pop-up.
Photo: Courtesy of Warner Bros.
Adidas’ Hit This Ground Running Campaign
In July 2017, outdoor advertising company Colossal Media and Adidas’ Brooklyn Creator Farm launched a three-week outdoor art project across 10 walls in Brooklyn to promote the sportswear brand’s campaign for its Pure Boost DPR shoes, with a focus on urban running. Colossal also designed and produced postcards featuring a map of the outdoor gallery, which were available to shoppers at Adidas’ flagship store on Fifth Avenue.
Photo: Colossal Media
FX celebrated the premiere of its series Pose with an authentic 1980s queer ball in a former church in Harlem, New York, in June. The event had a series of vignettes, including a library dotted with colorful neon books and other props.
Photo: Sean Smith
8. Strategically Placed Helmets
Helmets can also serve as decorative accents. Tables at the premiere of football player Ernie Davis’s 2008 biopic, The Express, featured centerpieces with pom-poms, helmets, and pennants.
Photo: Dale Wilcox for BizBash
U.S.A.A. Salute to Service Military Appreciation Lounge
Financial services company U.S.A.A. hosted a lounge for military, veterans, and their families, which featured entertainment and discussions with N.F.L. athletes and coaches. Produced by Endeavor Global Marketing, the lounge featured a stage inspired by a football field.
Photo: Courtesy of USAA
Atlanta Host Committee’s Super Bowl Media Party
Ahead of Super Bowl LIII, the event’s host committee held a welcome party for the media on January 29 at the Georgia Aquarium. For a unique branding opportunity, a scuba diver held a fish-shape sign that welcomed guests. The event was designed by Cathy Taylor of Your Event Solution and featured catering stations from Wolfgang Puck Catering.
Photo: Courtesy of Atlanta Host Committee
From left: Ashley Clay, Eyal Simko, Christine Traulich
Photos: Courtesy of readers (all)
Citi Sound Vault
On Thursday, Friday, and Saturday nights, Citi hosted exclusive events for cardmembers at the Hollywood Palladium. Featuring intimate performance from Pink, Muse, and Chris Stapleton, the events also featured a capsule collection designed by artist Trevor "Trouble" Andrew. A photo op at the events was made from speakers and oversize records.
Photo: Kevin Mazur/Getty Images for Citi
Mastercard Sensory Lab
In keeping with the "lab" theme, staffers wearing lab coats served drinks out of beakers.
Photo: Tory Stolper Photography
The Birthday Party Project’s Birthday Party
In January at the Bomb Factory in Dallas, the Birthday Party Project, which hosts monthly birthday parties at homeless and transitional living facilities across the country, celebrated its own birthday with help from Gifts for the Good Life. The design duo created the Joy Store, in collaboration with Emily Clarke Events, for the event, a pop-up fund-raising station that featured goods, including watches, hoodies, hats, and superhero costumes, for kids and adults with low price points, allowing all guests to participate.
Photo: Kiss Me for Eternity
