decor

August 13, 2018

“Farmacy Kitchen Cookbook” Launch Party

To celebrate the launch of the new Farmacy Kitchen Cookbook, a book focused on plant-based eating and conscious living, author Camilla Fayed, stylist Elizabeth Saltzman, and Juicy Couture creative director Jamie Mizrahi co-hosted an event in July at the Schoos Design studio in West Hollywood. Event producer Cathy James, owner of the James Group, used vegetables as decor for the event. Bunches of asparagus, artichoke, carrots, and more formed centerpieces on the tables.

Photo: Matt Winkelmeyer/Getty Images for Farmacy Kitchen Cookbook

At Diffa Chicago’s Dining by Design in November 2013, the Coalesse table, designed by Gensler, had subtle twinkle lights and a wishbone pattern swirling on its walls. The table's centerpiece was a dense arrangement of wishbones, laid over a row of softly glowing electric candles.

Photo: Barry Brecheisen for BizBash

The Robin Hood Foundation celebrated its 30th anniversary May 2018 at the Jacob K. Javits Convention Center in New York. The benefit, which had a “Lights of New York” theme, had three-sided mini marquee centerpieces that offered messages of gratitude and celebrated the organization's anniversary. David Stark Design and Production designed the event.

Photo: Taylor McIntyre/BizBash

The Catalina Island Conservancy celebrated its 22nd annual ball in April 2017 at the Avalon Casino Ballroom. The 500-attendee event had a “Taking Flight” theme, which documented the conservancy’s work to monitor the Southern California island’s seabirds. Centerpieces were made from tall twig-like wires, which had a table number on top in the shape of a bird wing. The conservancy designed the event and the centerpieces in-house.

Photo: Shana Cassidy Photography

The Peggy Notebaert Nature Museum's Butterfly Ball, held in Chicago in May 2013, had a farm-like atmosphere. Playing off the event's “Savour Nature” theme, which highlighted the new exhibition “Food: The Nature of Eating,” Event Creative brought in vegetable-centric decor. Tables were decked with miniature gardens potted with tomatoes, colorful peppers, asparagus, and kale; around the centerpieces, fairy lights in miniature Mason jars added to the elegant yard-party vibe.

Photo: Steve Becker/beckermedia.com

“Color blocking is key” when using vegetables as decor, according to event producer and designer Cathy James.

Photo: Matt Winkelmeyer/Getty Images for Farmacy Kitchen Cookbook

Bacardi Sound of Rum

Bacardi celebrated the first day of summer with its Sound of Rum kick-off event with Major Laser, which celebrated the music of the Caribbean islands and featured rum cocktails and on-theme installations by local artists. The event, which was produced by Mosaic, displayed a fresh fruit stand with Bacardi branding, inspired by Caribbean street markets. The event took place at Hubbard’s Cave in Chicago.

Photo: Jeff Schear/Getty Images for Bacardi

Aperol Spritz Soiree

Additional decor included a reflective wall decorated with hanging bottles of the liqueur and giant bouquets of orange flowers.

Photo: Courtesy of Aperol

Jet Townhouse

E-commerce company Jet celebrated its relaunch by taking over the Sousa House NYC on September 13. The launch event showcased a replica of the New York skyline created with products that can be ordered on Jet’s website. Lippe Taylor developed the concept and produced the event in partnership with Bait Shoppe.

Photo: Cindy Ord/Getty Images for Jet

In January, Ross Mathews and the Happy Egg Company feted California's Proposition 2 (mandating that eggs sold in the state must come from hens with larger cages) with an event that included cutouts of chickens placed on the yellow arrivals carpet for 3-D effect. The event was at West Hollywood’s Palihouse.

Photo: Rich Polk/Getty Images for the Happy Egg Company

At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.

Photo: Angela Weiss/Getty Images for Kohl's

Pandora hosted its first "Hearts of Today” honoree luncheon at the Montage Beverly Hills in November, where a decorative press wall had logos framed in purple roses set against lush hedging.

Photo: Stefanie Keenan

In 2013, Chandon hosted its American Summer Soiree in New York with a step-and-repeat backdrop that included a dense collection of inflatable pool toys, including those in shapes of blue whales, pink flamingos, and flowers, alongside logo beach bags, balls, bottles, and chairs.

Photo: Will Ragozzino/BFAnyc.com

The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.

Photo: Nadia Chaudhury/BizBash

Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.

Photo: Alesandra Dubin/BizBash

For the New York premiere of Columbia Picture's Bad Teacher in 2011, a 130-foot step-and-repeat area got 3-D touches in the form of classroom-style elements, including school chairs, desks, and red apples.

The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.

Photo: Claire Barrett Photography

At Christie's “Green Auction: Bid to Save the Earth” in New York in 2012, the arrivals area was dominated by a wall of live plants. Many of the flowers used—including phalaenopsis, clovers, cabbage, ferns, and ivy—were replanted following the event.

Photo: Carolyn Curtis/BizBash

A 2013 event partnership between jewelry and accessories brand Stella & Dot and liquor company Midori resulted in a 3-D press wall enlivened by emerald green colored objects—accessories from the line like sunglasses and necklaces, alongside the brightly colored bottles.

Photo: Courtesy of Midori

One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.