Food Decor

Spanish gin brand Gin Mare celebrated its U.S. launch by bringing its international Med Rooftops series to New York. Produced and designed by BMF Media Group, the party featured a wall of wooden crates that showcased the Gin Mare bottles paired with fruit and greenery. The giant installation also served as an unconventional step-and-repeat.

J.C. Penney built its own garden patch in the middle of Times Square to herald the launch of the Joe Fresh Kids collection. The activation, produced by MKG, featured a wall of oranges that served as the backdrop to the bar, where staff poured complimentary cups of freshly squeezed orange juice.

At a Godiva product launch in New York, a custom table that continued up a wall featured artfully arranged truffles along with fresh fruit, nuts, and spices, all set in a bed of melted chocolate.

Also at the Svedka party, fresh fruit decorated an eye-catching logo that floated in a pool.

Earlier this month, Mike’s Hard hosted an Instagram-friendly pop-up in New York. Dubbed “Bright Side,” the space took on a lemon theme meant to evoke happiness. A step-and-repeat made of greenery housed lemons and bottles of Mike’s Hard.

The National Association for Catering and Events (NACE) had an enchanted forest theme for a fund-raising gala in Washington. A nod to the poisoned apple in Snow White and the Seven Dwarfs, escort cards were attached to bright red apples.

For a recent product launch in Los Angeles, skincare brand Kiehl’s worked with HL Group to create an immersive, Instagram-friendly pop-up with nature- and science-inspired details. Bars were covered in greenery, while oranges tied into the event’s overall vitamin C theme (a nod to the product's main ingredient). Orange-infused cocktails were poured from beakers and test tubes.