90s theme

New Balance and Foot Locker partnered to promote the sneaker brand’s new X-90 Knit with a 1990s-theme pop-up at 939 Studio in Los Angeles from August 10 to 14. A colorful hallway was inspired by Nickelodeon’s Double Dare—complete with green slime and a giant nose that proved a popular spot for photo ops. The pop-up was produced by SPMDesign. 

The New Balance shoe line was displayed throughout, including in the video store area—the black tape from an oversize VHS tape was used to hold the product. Signage played off the old "Be Kind, Rewind" slogan, instead saying "Be Kind, Rewind to the '90s"—the name of the pop-up.