Photo Op

For this year’s Pride month, Pride Media, publisher of OUT and the Advocate, launched Pride Place, a five-day experiential pop-up at Samsung 837 in New York that runs from June 18 to 22. In addition to empowerment panels, luncheons, and film screenings, the space includes Instagrammable video and photo experiences by sponsors such as H&M, Walgreens, and Greater Fort Lauderdale, which built an interactive photo booth complete with rainbow-striped surfboards. PMK-BNC produced the space, along with Pride Media.

A colorful hallway was inspired by Nickelodeon’s Double Dare—complete with green slime and a giant nose that proved a popular spot for photo ops.

A bedroom set had posters for Dr. Dre, Beastie Boys, and others 1990s favorites on the walls. Products from the new shoe line were displayed on the bed.

Another area of the room had posters for Pulp Fiction and other era-appropriate pop culture, plus a lava lamp and an old-school TV set.

In a twist on the ball pit photo op, guests could lay in a pool of colorful Koosh balls, a popular ‘90s toy.

Graffiti on the walls promoted the New Balance and Foot Locker brands.

Another photo op resembled the end of an old-school video game.

Boy Meets World star Ben Savage attended the opening-night party, where guests could pose in front of a green screen and later see the images displayed on old televisions.