Not all summer movies are based on cartoons and fairy tales, and not all summer events have sunny, candy-hued color schemes. Dreamworks is going for something more serious with Road to Perdition, and the new film's premiere party reflected the film's rich, dark look and tone. With hotshot director Sam Mendes and stars Tom Hanks, Paul Newman and Jude Law, Perdition is the studio's big Oscar bait this year, so the party was an important first step in marketing the film.
The event started with a screening at the Ziegfeld Theater, and then guests headed to Vanderbilt Hall in Grand Central Terminal, chosen for the after-party because a scene in the film takes place in a train station, and the hall's classic Beaux Arts architecture was a better fit for the film's 1930's setting than a more modern-looking space.
Los Angeles-based Silver Birches was charged with producing the event, as well as the film's L.A. premiere the very next day. The firm's Peter Otero designed the look for both events, which included displays designed to show off the film's period costumes. At the New York party, four platforms set up throughout the hall had mannequins wearing actual costumes from the film—Jude Law's overcoat, for example—and posed among photographs from the film and props styled to suggest specific scenes.
Tables for eight were covered with tablecloths in a pale lavender and cocoa-colored browns, with small centerpieces of blue and lavender hydrangea from Tansey Design Associates. Tansey also put together large flower arrangements placed over the buffet stations, where Glorious Food served a buffet dinner for the event's 1,000 guests. The menu including grilled shrimp oreganato, sliced filet of beef with horseradish sauce and chicken hash with black truffles.
—Chad Kaydo
The event started with a screening at the Ziegfeld Theater, and then guests headed to Vanderbilt Hall in Grand Central Terminal, chosen for the after-party because a scene in the film takes place in a train station, and the hall's classic Beaux Arts architecture was a better fit for the film's 1930's setting than a more modern-looking space.
Los Angeles-based Silver Birches was charged with producing the event, as well as the film's L.A. premiere the very next day. The firm's Peter Otero designed the look for both events, which included displays designed to show off the film's period costumes. At the New York party, four platforms set up throughout the hall had mannequins wearing actual costumes from the film—Jude Law's overcoat, for example—and posed among photographs from the film and props styled to suggest specific scenes.
Tables for eight were covered with tablecloths in a pale lavender and cocoa-colored browns, with small centerpieces of blue and lavender hydrangea from Tansey Design Associates. Tansey also put together large flower arrangements placed over the buffet stations, where Glorious Food served a buffet dinner for the event's 1,000 guests. The menu including grilled shrimp oreganato, sliced filet of beef with horseradish sauce and chicken hash with black truffles.
—Chad Kaydo
The premiere party for Dreamworks' Oscar-baiting film Road to Perdition took over Vanderbilt Hall in Grand Central Terminal.
Silver Birches' Peter Otero set up vignettes designed to show off the film's period costumes.
Tansey Design Associates created large flower arrangements that stood over Glorious Food's buffet stations.
The costume displays included photographs from the film and props and backdrops meant to suggest specific scenes.
