Valentine's Day is looming. A romantic comedy is debuting. Internet dating is booming. Synergy was everywhere at the New York premiere of How to Lose a Guy in 10 Days, which included an after-party sponsored by Internet personals site Lavalife and produced by Paul Wilmot Communications. Hundreds of twenty- and thirtysomething New Yorkers packed Guastavino's to the rafters, and sipped cocktails with names like the "knockout" and the "click," and chowed down on a buffet of fish, chicken, potatoes and veggies. (Conveniently, Lavalife provided small tins of breath mints, just in case boozy fish-breath is an impediment to attracting a potential date.)
Makeup artist Peter Brown painted dancers in glittery red and black body paint and positioned them throughout the venue, including the upstairs V.I.P. area where the film's stars, Kate Hudson and Matthew McConaughey, hung out, guarded by stern, burly GSS Security guards. According to Brown, an ethnically mixed group of dancers was selected to reflect New York's diverse population of singletons. While the event was designed as singles party in the spirit of the film, the guest list wasn't culled from Lavalife's user population. Rather, the party drew an attractive demographic of fashion and film industry types.
—Suzanne Ito
Makeup artist Peter Brown painted dancers in glittery red and black body paint and positioned them throughout the venue, including the upstairs V.I.P. area where the film's stars, Kate Hudson and Matthew McConaughey, hung out, guarded by stern, burly GSS Security guards. According to Brown, an ethnically mixed group of dancers was selected to reflect New York's diverse population of singletons. While the event was designed as singles party in the spirit of the film, the guest list wasn't culled from Lavalife's user population. Rather, the party drew an attractive demographic of fashion and film industry types.
—Suzanne Ito
Red light shined through Guastavino's windows at the premiere after-party for How to Lose a Guy in 10 Days, sponsored by Lavalife.
The first floor of Guastavino's was lit with red lights and white Lavalife gobos. (Photo by Patrick McMullan Photography)
Peter Brown painted dancers in glittery red and black body paint. (Photo by Patrick McMullan Photography)
The front bar was crowded with attendees. (Photo by Patrick McMullan Photography)
