The streets of Williamsburg and the Lower East Side must have been empty, because all the hipsters, rockers, and otherwise cool twentysomethings were at the Roxy on the far West Side for Virgin Mobile’s Chrismahanukwanzakah promotional holiday party. As the event’s name implied, all denominations of Virgin’s customers were invited for an evening of old school-style roller-skating and live musical performances.
The event, produced by Pam Bristow and overseen by Virgin events marketing director Laura Jordan, had decor reminiscent of a 70’s house party: strings of colored lights, disco balls, Mylar garlands, and a team of plastic reindeer (with menorahs for antlers) pulling a plastic Santa up the staircase at the entrance. Virgin-branded playing cards and chocolate Hannukah coins peppered the illuminated tabletops, and guests were invited to take photos in front of a branded backdrop adjacent to the rink.
To add to the kitschy effect, costumed skaters—including a gingerbread man and a host of disco gear-clad staff wearing aviator sunglasses, gold chains, and Afro wigs, and attired in dreidel costumes—danced and twirled on the rink while tipsy guests tried to avoid collisions. Later, the Stills performed, and Paul Sevigny and Vice magazine’s Chromeo spun records for the 1,000-thick crowd.
—Alesandra Dubin
The event, produced by Pam Bristow and overseen by Virgin events marketing director Laura Jordan, had decor reminiscent of a 70’s house party: strings of colored lights, disco balls, Mylar garlands, and a team of plastic reindeer (with menorahs for antlers) pulling a plastic Santa up the staircase at the entrance. Virgin-branded playing cards and chocolate Hannukah coins peppered the illuminated tabletops, and guests were invited to take photos in front of a branded backdrop adjacent to the rink.
To add to the kitschy effect, costumed skaters—including a gingerbread man and a host of disco gear-clad staff wearing aviator sunglasses, gold chains, and Afro wigs, and attired in dreidel costumes—danced and twirled on the rink while tipsy guests tried to avoid collisions. Later, the Stills performed, and Paul Sevigny and Vice magazine’s Chromeo spun records for the 1,000-thick crowd.
—Alesandra Dubin
At the Roxy for Virgin Mobile’s Chrismahanukwanzakah promotional party, Mylar garlands spelled out the brand’s campaign.
About 1,000 guests laced up their roller skates for a few laps around the rink.
At the entrance, a team of plastic reindeer with menorahs for antlers pulled a plastic Santa up the staircase.
Disco gear-clad staff in dreidel costumes danced in skates.
