After the 47th annual Grammy awards ceremony wrapped up at L.A.’s Staples Center, the golden age of Hollywood was reborn at the Hollywood Roosevelt hotel for guests of Sony BMG Music Entertainment. C.E.O. Andrew Lack hosted the party for about 1,000 guests on behalf of the label—whose artists Alicia Keys, Usher, and Marc Anthony figured prominently among winners—in the same Spanish Colonial ballroom where the academy presented its first awards in 1958.
Sony BMG’s Melani Rogers and Ileane Santana worked with designer Wayne Woods of Brentwood-based Woods Exquisite Flowers to produce and design the dimly lit party with a 1920’s-style old Hollywood glamour theme, flavored with Asian- and Moroccan-inspired touches. Palm trees peppered the loungey space amidst a cool $500,000 of plush vintage sofas and chairs from Omega prop house—in luxe tapestry, velvet, and leather—arranged in intimate seating groups.
Images by Lighting projected gobos in decorative Moroccan patterns on the venue’s tile floor, complementing a carved wood, hand-painted ceiling. Behind well-stocked bars, flat-panel video screens showed awards highlights, and Park Plaza Events catered an all-tapas menu. Woods’ flowers included elegant clusters of calla lilies in cascading arrangements. It was all very romantic and sensual—just in time for Valentine’s Day.
—Alesandra Dubin
Photos by Amanda Edwards/Getty Images
Sony BMG’s Melani Rogers and Ileane Santana worked with designer Wayne Woods of Brentwood-based Woods Exquisite Flowers to produce and design the dimly lit party with a 1920’s-style old Hollywood glamour theme, flavored with Asian- and Moroccan-inspired touches. Palm trees peppered the loungey space amidst a cool $500,000 of plush vintage sofas and chairs from Omega prop house—in luxe tapestry, velvet, and leather—arranged in intimate seating groups.
Images by Lighting projected gobos in decorative Moroccan patterns on the venue’s tile floor, complementing a carved wood, hand-painted ceiling. Behind well-stocked bars, flat-panel video screens showed awards highlights, and Park Plaza Events catered an all-tapas menu. Woods’ flowers included elegant clusters of calla lilies in cascading arrangements. It was all very romantic and sensual—just in time for Valentine’s Day.
—Alesandra Dubin
Photos by Amanda Edwards/Getty Images