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  1. Catering & Design
  2. Event Design & Decor

Sweetheart Ball Entertains Big and Small

Hot mamas, hip daddies, and their tiny tots gathered for an Italian-flavoured benefit supporting Rethink Breast Cancer.

March 22, 2007
The second-annual Little Sweetheart Ball featured an Italian theme, inspired by its move to the Vespa Canada showroom. The fund-raiser, established by Rethink Breast Cancer to raise money for new moms with breast cancer, targets upscale parents with young children. Rethink's executive director MJ DeCoteau worked with designer and TV personality Lisa North to decorate the space in the style of an Italian town square.An open area in the centre provided room for a Baby Gap fashion show and dancing. Around the perimeter, a host of activity stations kept the kids busy. Canadian Family Magazine-sponsored a Play-Doh station, where kids built a mini Leaning Tower of Pisa; and other activities included a cookie decorating station from Sweetmama.ca; a supervised play and climbing zone with the latest in educational toys and climbing apparatus from Mastermind Toys; and a rock music centre with instruments and rock-star costumes from Tundra Music. Following the fashion show, Bunch Family organized a dance party led by DJs DJ Fase and Phat Al.

While the children entertained themselves, the adults dined on Italian fare from Alice Fazooli's, Brasserie, and Far Niente. They also participated in a silent auction featuring a children's Pro Chef Kitchen from Pottery Barn Kids, an Urban Double stroller from Mountain Buggy, and a Sleepytime Rocker from Nurseryworks.

"Little Sweetheart Ball was created to allow parents to mix and participate in unique activities with their kids," noted DeCoteau. Liz West, a young mom and entertainment reporter with Star! Daily and other CHUM programs, was the M.C.

—Robyn Small

Posted 03.22.07
The Vespa Canada showroom hosted to the second-annual Little Sweetheart Ball fund-raiser for Rethink Breast Cancer.
The Vespa Canada showroom hosted to the second-annual Little Sweetheart Ball fund-raiser for Rethink Breast Cancer.
Canadian Family Magazine sponsored a Play-Doh activity station.
Canadian Family Magazine sponsored a Play-Doh activity station.
The bar served Yellow Tail wine to the adults and mocktails to the tiny tots.
The bar served Yellow Tail wine to the adults and mocktails to the tiny tots.
A Pro Chef Kitchen from Pottery Barn Kids was up for grabs in the silent auction.
A Pro Chef Kitchen from Pottery Barn Kids was up for grabs in the silent auction.
Tundra Music organized a rock music activity station, with electric instruments and rock-star costumes.
Tundra Music organized a rock music activity station, with electric instruments and rock-star costumes.
Mastermind Toys contributed an activity centre with educational toys and climbing apparatus.
Mastermind Toys contributed an activity centre with educational toys and climbing apparatus.
Sweetmama.ca's cookie decorating station featured a light pink table with bright red chairs and dark pink stools.
Sweetmama.ca's cookie decorating station featured a light pink table with bright red chairs and dark pink stools.
A lounge with sleek white couches and red accents dotted the main entrance.
A lounge with sleek white couches and red accents dotted the main entrance.
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