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  1. Catering & Design
  2. Event Design & Decor

Holt Renfrew Hosts Brand Launch Under Big Top

The upscale retailer unveiled Twenty8Twelve at an event with a circus theme on the third floor of its Bloor Street outlet.

Steve Levenstein
September 21, 2007
Holt Renfrew’s flagship store on Bloor Street West hosted the launch of Sienna and Savannah Miller’s Twenty8Twelve label in Canada. Planned by Holt Renfrew director of events Gwen Gibson, the star-studded bash featured a vintage circus theme that played on Twenty8Twelve’s positioning as a contemporary brand combining time-honored tailoring techniques with a vintage feel. The Miller sisters were joined at the event by a bevy of celebrities in town for the Toronto International Film Festival. Holt Renfrew public relations manager Kate Chartrand and communications director Janet Eger successfully wrangled the likes of Liv Tyler, Josh Brolin, Diane Lane, and Scott Speedman to their fashion-forward shindig.

Guests traversed an Academy Awards-style red carpet to enter the department store, where interior designer Nicholas Pinney, of Nicholas Pinney Designs, in an admirable feat of design engineering, had installed a massive, faux big-top circus on the third floor. Pinny used the escalator to hoist the circus’ heavy wooden structural components, including several classic animal cages, up from the ground level. Past events at Holt Renfrew have spread out across all three floors. Gibson said the decision to focus the gathering on a single level resulted in “a true party atmosphere and one of the best events we have ever hosted.”In the centre of the room, a huge satellite bar sponsored by Gray Goose dispensed beverages to complement the tasty treats prepared by Corbin Tomaszeski, Holt’s Café’s executive chef. Lush, floor-to-ceiling red velour curtains from Furnishings by Corey and old-fashioned seating from Chair-man Mills furnished lounge spaces, accented with red lighting by Holt Renfrew’s in-house lighting team. Zero Gravity Circus Productions spiced up the dance area with nude painted models, while Pinney added a surrealist note to the affair by suspending nude aerialist mannequins on ropes hung from the ceiling.
Designer Nicholas Pinney suspended nude aerialist mannequins on ropes hung from the ceiling at Holt Renfrew's Bloor Street store for the launch of Sienna and Savannah Miller's Twenty8Twelve label in Canada.
Designer Nicholas Pinney suspended nude aerialist mannequins on ropes hung from the ceiling at Holt Renfrew's Bloor Street store for the launch of Sienna and Savannah Miller's Twenty8Twelve label in Canada.
BizBash Toronto
Designer Nicholas Pinney suspended nude aerialist mannequins on ropes hung from the ceiling at Holt Renfrew’s Bloor Street store for the launch of Sienna and Savannah Miller’s Twenty8Twelve label in Canada.
Designer Nicholas Pinney suspended nude aerialist mannequins on ropes hung from the ceiling at Holt Renfrew’s Bloor Street store for the launch of Sienna and Savannah Miller’s Twenty8Twelve label in Canada.
BizBash Toronto
Pinney assembled a massive, faux big top circus on the store’s spacious third level.
Pinney assembled a massive, faux big top circus on the store’s spacious third level.
BizBash Toronto
Guests passed by this vintage circus ticket stand on their way to the party space.
Guests passed by this vintage circus ticket stand on their way to the party space.
BizBash Toronto
Lions, tigers and bears? No, this and other circus cages ensconced DJs, who kept the party hopping.
Lions, tigers and bears? No, this and other circus cages ensconced DJs, who kept the party hopping.
BizBash Toronto
Painted mannequins in Victorian garb directed partiers to the bathroom facilities.
Painted mannequins in Victorian garb directed partiers to the bathroom facilities.
BizBash Toronto
Furnishing by Corey’s floor-to-ceiling red velour draperies provided a backdrop for Chair-man Mills’ old-fashioned lounge furnishings.
Furnishing by Corey’s floor-to-ceiling red velour draperies provided a backdrop for Chair-man Mills’ old-fashioned lounge furnishings.
BizBash Toronto
Holt Renfrew’s in-house lighting team cast this satellite bar in a red glow.
Holt Renfrew’s in-house lighting team cast this satellite bar in a red glow.
BizBash Toronto
Pinney adorned this large wooden bar with vintage harlequin patterns.
Pinney adorned this large wooden bar with vintage harlequin patterns.
BizBash Toronto
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