Planning an organization's only major fund-raiser on a holiday is a bit of a risk. But Bonnie Mouck, marketing and development manager for the Factory Theatre, was confident that Toronto's love of the old neighbourhood theatre would translate into a successful benefit, so the "From Russian With Love—Factory Theatre 008" event was set for Valentine's Day. “We decided to hold the annual gala on Valentine’s Day because there’s such a passion for theatre around here and we thought this was such a great way to spend the day,” Mouck said.
The theatre, a heritage building, provided the backdrop for the event, which included a performance of Hannah Moscovitch’s The Russian Play, the theme of which is unrequited love. After the play had been selected, the Russian theme for the evening snowballed, Mouck said. “We thought Russia, and then we thought James Bond, and then we added a casino,” she said.Guests had the choice of visiting three rooms in the theatre prior to the 9 p.m. performance. A games room on the second level featured blackjack tables, roulette, and a fortune-teller. Outside in the hallway guests could try their luck at the Russian roulette martini bar, where the bartender decided which of three martinis to serve. Additional casino tables were set up in a third space on the upper level where Peckish provided a mashed-potato martini bar, complete with sour cream, chives, and cheddar-cheese toppings.
“We want to keep people here in our space,” Mouck said. “It's a heritage facility, and it has its issues, but it's where the work happens. We always want to keep the theatre as part of the event because it's always about the work. Our galas are fun. We want people to feel happy to be here.”
Decor was kept to a minimum for the benefit. Instead, Mouck focused on the entertainment, which included a wandering accordion player, and musicians in each room. A silent auction was held while guests mingled before the play. Afterward, Peckish served biscotti and Russian tea cookies at an espresso bar.
The theatre, a heritage building, provided the backdrop for the event, which included a performance of Hannah Moscovitch’s The Russian Play, the theme of which is unrequited love. After the play had been selected, the Russian theme for the evening snowballed, Mouck said. “We thought Russia, and then we thought James Bond, and then we added a casino,” she said.Guests had the choice of visiting three rooms in the theatre prior to the 9 p.m. performance. A games room on the second level featured blackjack tables, roulette, and a fortune-teller. Outside in the hallway guests could try their luck at the Russian roulette martini bar, where the bartender decided which of three martinis to serve. Additional casino tables were set up in a third space on the upper level where Peckish provided a mashed-potato martini bar, complete with sour cream, chives, and cheddar-cheese toppings.
“We want to keep people here in our space,” Mouck said. “It's a heritage facility, and it has its issues, but it's where the work happens. We always want to keep the theatre as part of the event because it's always about the work. Our galas are fun. We want people to feel happy to be here.”
Decor was kept to a minimum for the benefit. Instead, Mouck focused on the entertainment, which included a wandering accordion player, and musicians in each room. A silent auction was held while guests mingled before the play. Afterward, Peckish served biscotti and Russian tea cookies at an espresso bar.
Photo: Gary Beechey for BizBash
Photo: Gary Beechey for BizBash
Photo: Gary Beechey for BizBash
Photo: Gary Beechey for BizBash
Photo: Gary Beechey for BizBash
Photo: Gary Beechey for BizBash
Photo: Gary Beechey for BizBash
Photo: Gary Beechey for BizBash
Photo: Gary Beechey for BizBash