BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

Russian Roulette

James Bond provided the inspiration for the Factory Theatre's \"From Russia With Love\" benefit, which included casino games, a martini bar, and a performance of The Russian Play.

Susan O'Neill
February 19, 2008
Planning an organization's only major fund-raiser on a holiday is a bit of a risk. But Bonnie Mouck, marketing and development manager for the Factory Theatre, was confident that Toronto's love of the old neighbourhood theatre would translate into a successful benefit, so the "From Russian With Love—Factory Theatre 008" event was set for Valentine's Day. “We decided to hold the annual gala on Valentine’s Day because there’s such a passion for theatre around here and we thought this was such a great way to spend the day,” Mouck said.

The theatre, a heritage building, provided the backdrop for the event, which included a performance of Hannah Moscovitch’s The Russian Play, the theme of which is unrequited love. After the play had been selected, the Russian theme for the evening snowballed, Mouck said. “We thought Russia, and then we thought James Bond, and then we added a casino,” she said.Guests had the choice of visiting three rooms in the theatre prior to the 9 p.m. performance. A games room on the second level featured blackjack tables, roulette, and a fortune-teller. Outside in the hallway guests could try their luck at the Russian roulette martini bar, where the bartender decided which of three martinis to serve. Additional casino tables were set up in a third space on the upper level where Peckish provided a mashed-potato martini bar, complete with sour cream, chives, and cheddar-cheese toppings.

“We want to keep people here in our space,” Mouck said. “It's a heritage facility, and it has its issues, but it's where the work happens. We always want to keep the theatre as part of the event because it's always about the work. Our galas are fun. We want people to feel happy to be here.”

Decor was kept to a minimum for the benefit. Instead, Mouck focused on the entertainment, which included a wandering accordion player, and musicians in each room. A silent auction was held while guests mingled before the play. Afterward, Peckish served biscotti and Russian tea cookies at an espresso bar.
A martini bar
A martini bar
Photo: Gary Beechey for BizBash
Nightlife Inc. provided casino games, including blackjack, craps, and roulette.
Nightlife Inc. provided casino games, including blackjack, craps, and roulette.
Photo: Gary Beechey for BizBash
Fortune-teller Brooke Stubbing offered guests a glimpse into their future.
Fortune-teller Brooke Stubbing offered guests a glimpse into their future.
Photo: Gary Beechey for BizBash
Dominique Rabideau juggled balls to entertain guests.
Dominique Rabideau juggled balls to entertain guests.
Photo: Gary Beechey for BizBash
An accordian player and violinist entertained guests prior to the performance.
An accordian player and violinist entertained guests prior to the performance.
Photo: Gary Beechey for BizBash
Chef Elizabeth Peck of Peckish continued the Bond theme with a mashed-potato martini bar.
Chef Elizabeth Peck of Peckish continued the Bond theme with a mashed-potato martini bar.
Photo: Gary Beechey for BizBash
Peckish created a sprawling cheese platter that included a selection of nuts and fruit.
Peckish created a sprawling cheese platter that included a selection of nuts and fruit.
Photo: Gary Beechey for BizBash
Hors d'oeuvres included beef tenderloin with horseradish cream canapes.
Hors d'oeuvres included beef tenderloin with horseradish cream canapes.
Photo: Gary Beechey for BizBash
The Russian roulette martini bar had guests taking their chances, with the bartender choosing which of three cocktails to serve.
The Russian roulette martini bar had guests taking their chances, with the bartender choosing which of three cocktails to serve.
Photo: Gary Beechey for BizBash
Latest in Event Design & Decor
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
Enso Creative
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Related Stories
Some exhibitors at the Washington Boat Show had the marina in tow.
Event Design & Decor
Marina Mania
A vintage poster and film props
Event Design & Decor
La Dolce Vita
Anthony McCall's You and I Horizontal
Event Design & Decor
Hirshhorn Opens Dreamy Exhibition
The Mellon Auditorium glittered gold for the midwinter gala.
Event Design & Decor
A Passage to India
More in Event Design & Decor
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
Enso Creative
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.