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  1. Catering & Design
  2. Event Design & Decor

Celebrity Appeal

The Dyslexic Dreams Foundation took its design cues from the Mandarin Oriental's decor, but kept the benefit's message at the forefront with portraits of stars who suffer from the learning disability.

Danielle O'Steen
October 10, 2008

The Dyslexic Dreams Foundation held its first benefit Monday night at the Mandarin Oriental, in partnership with the Merritt Dyslexia Education Center in Eldersburg, Maryland. To make an impression with what she plans to be an annual event, foundation founder and president Jami Schwartz wanted the “Dare to Dream" gala to stand out from the lineup of standard benefits. 

“The people we hired for the event were all asked to think outside of the box,” said Schwartz. So the Mandarin offered five-spice-marinated duck with smoked kumara hash and tangerine-cardamom creme brulée for the gala's 250 guests, instead of the typical beef and crabcake entrées. To keep with the exotic theme, En Masse created inverted arrangements where yellow, orange, and white orchids and calla lilies hung from six-foot-tall bamboo armatures at the center of each table.

 

But the focus remained on the cause at hand—honoring dyslexic individuals and spreading awareness of dyslexia and related educational programs. The pre-dinner reception, dressed with red sashes draped along the ceiling, included “Portraits of Possibilities,” poster-sized photos of dyslexic celebrities including Salma Hayek, Patrick Dempsey, and Orlando Bloom. Silent auction items on display offered everything from a Caribbean cruise to a signed photo of Michael Phelps.

During dinner, Bob Madigan from WTOP news radio acted as master of ceremonies for the evening's presentations and remarks, which videographer Jenny Lehman captured in a time-lapse film for the organization. As part of the program, Matt Cusson took the stage for a one-hour R&B set before guests danced to a three-hour performance of pop and soul from British singer/songwriter Georgie Swan.

The 'Dare to Dream ' gala
The \"Dare to Dream\" gala
Photo: Gregory David Photography
The Mandarin Oriental's ballroom held the event's 250 guests for dinner, presentations, and dancing.
The Mandarin Oriental's ballroom held the event's 250 guests for dinner, presentations, and dancing.
Photo: Gregory David Photography
The pre-dinner reception featured poster-size photos depicting people with dyslexia, as well as silent auction items on display.
The pre-dinner reception featured poster-size photos depicting people with dyslexia, as well as silent auction items on display.
Photo: Gregory David Photography
Hanging red sashes framed the pre-dinner reception space, which also featured silent auction items and portraits of celebrities who have dyslexia.
Hanging red sashes framed the pre-dinner reception space, which also featured silent auction items and portraits of celebrities who have dyslexia.
Photo: Gregory David Photography
Floral arrangements included small yellow orchids wrapped in copper wire constructions. The stage offered a dreamy, sparkled backdrop for the evening's performers.
Floral arrangements included small yellow orchids wrapped in copper wire constructions. The stage offered a dreamy, sparkled backdrop for the evening's performers.
Photo: Gregory David Photography
En Masse hung yellow, orange, and white orchids and calla lilies from six-foot-tall bamboo armatures to compliment the fiery orange silk tablecloths.
En Masse hung yellow, orange, and white orchids and calla lilies from six-foot-tall bamboo armatures to compliment the fiery orange silk tablecloths.
Photo: Gregory David Photography
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