Due to time constraints—usually about half an hour between shows—and limited space, most designers showing collections at L'Oréal Fashion Week use lighting and music to create ambience for their presentations. For example, Andy Thé-Anh's show included an energetic runway performance by electric violinist Dr. Draw, and Joe Fresh Style prepped audiences for the Zen style of the collection by shutting off the lights and turning on a soothing voice track. A handful of designers, however, chose to use projections and props to add atmosphere to their shows and play on the theme of their collections. Here are a few examples of the week's most interesting set designs.
David Dixon's show
Photo: George Pimentel
Bustle designers Shawn Hewson and Ruth Promislow used a self-supporting backdrop with an image of a private jet in an airplane hanger for the presentation of their menswear collection.
Photo: George Pimentel
For his show, sponsored by the Bay and entitled "Walk to Freedom," David Dixon projected scenic images of South Africa on the upstage wall.
Photo: George Pimentel
The Diesel Kids show adopted a travel theme with a backdrop designed to look like the cabin of an airplane—complete with windows offering a view of the clouds—and three models dressed as flight attendants who offered a safety demonstration on the runway prior to the show.
Photo: George Pimentel
Designer Katya Revenko of Desperately Different lined the Studio runway with glass balls and beads and blanketed the catwalk with dry ice to emphasize her water-inspired spring collection. Sounds of ocean waves blended in with music to further enhance the theme.
Photo: George Pimentel
Nada placed two white columns on either side of the runway for her Grecian-inspired collection.
Photo: George Pimentel
Designer Zoran Dobric worked with Stephen Severn to create a set inspired by the gender-shifting title character in Virginia Woolf's novel Orlando. The entrance to the runway appeared as a broken mirror with jagged edges.
Photo: George Pimentel
