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  1. Catering & Design
  2. Event Design & Decor

To Boost Attendance, Lyric Opera Benefit Adopts Valentine's Day Theme

Jenny Berg
February 9, 2010

Heart-shaped signage, a specialty cocktail called the "Elixir of Love," and ubiquitous red roses gave the Civic Opera House a dressed-for-Valentine's-day look on Saturday night, when the guild board hosted its Fantasy of the Opera benefit. Co-chairs Oscar Tatosian and Monica Pedersen oversaw the planning process, and said that the ball's festive look was designed to boost its annual attendance.

In the past, the benefit—which includes dinner, dancing, and a cabaret-style performance—has taken on themes ranging from Morocco to diamonds. "But going forward, we're really hoping to tie the event in with Valentine's Day so that we can get it on people's books as an annual way to celebrate," Pedersen said. "It's a great way to enjoy the holiday without having to go out on the actual weekend, when things get crazy and it can be tough to get dinner reservations." This year, the event drew 560 guests, which was on par with past attendance.

Giving the gala an appropriately red look was the fun part of the planning process for the co-chairs, who both have a background in interior design: Pedersen works as a designer on the Home & Garden Television show Designed to Sell and Tatosian owns Oscar Isberian Rugs.

Enlisting the services of Kehoe Designs, the planning crew arranged for the opera house to be "decked in layers and layers of red," Pedersen said. "I usually love neutrals, but to see what Kehoe did with vibrant stripes, velvet, and damask was just so much fun. The look is really lush and playful." And in February, "it's nice for people to have some hot colors to look at," Tatosian noted.

The Fantasy of the Opera event at the Civic Opera House
The Fantasy of the Opera event at the Civic Opera House
Photo: Eric Craig for BizBash
Servers roamed the cocktail reception with illuminated red trays of the evening's specialty cocktail: a rum punch dubbed 'Elixir of Love.'
Servers roamed the cocktail reception with illuminated red trays of the evening's specialty cocktail: a rum punch dubbed "Elixir of Love."
Photo: Eric Craig for BizBash
On the mezzanine, tasting stations from local restaurants doled out cocktail-hour snacks. At Primebar's table, guests sampled shrimp bruschetta.
On the mezzanine, tasting stations from local restaurants doled out cocktail-hour snacks. At Primebar's table, guests sampled shrimp bruschetta.
Photo: Eric Craig for BizBash
More tasting stations appeared on the first floor, where chefs from Devon Seafood Grill presented a cucumber appetizer.
More tasting stations appeared on the first floor, where chefs from Devon Seafood Grill presented a cucumber appetizer.
Photo: Eric Craig for BizBash
BBJ's red damask linens topped round tables in the foyer.
BBJ's red damask linens topped round tables in the foyer.
Photo: Eric Craig for BizBash
Kehoe topped the tables with silver candelabra strung with crystal garland. Crowning the centerpieces, hurricanes held mock pillar candles surrounded with roses.
Kehoe topped the tables with silver candelabra strung with crystal garland. Crowning the centerpieces, hurricanes held mock pillar candles surrounded with roses.
Photo: Eric Craig for BizBash
Magnetic pins reading 'I Love Lyric' dotted tabletops, where heart-shaped signage reminded guests that the silent auction closed at 10 p.m.
Magnetic pins reading "I Love Lyric" dotted tabletops, where heart-shaped signage reminded guests that the silent auction closed at 10 p.m.
Photo: Eric Craig for BizBash
Red chiffon drapes tied with gold tassels topped the silent auction tables.
Red chiffon drapes tied with gold tassels topped the silent auction tables.
Photo: Eric Craig for BizBash
During a cabaret-style performance, Lyric opera stars sang songs such as Edith Piaf's 'La Vie En Rose' and the jazz standard 'My Funny Valentine.'
During a cabaret-style performance, Lyric opera stars sang songs such as Edith Piaf's "La Vie En Rose" and the jazz standard "My Funny Valentine."
Photo: Eric Craig for BizBash
Some sponsors had dinner in the theater's box seats. Calihan's three-course meal included a goat cheese and sun-dried tomato tart, short ribs braised with chocolate and chili, and red-velvet chocolate tarts with raspberries and red sugar.
Some sponsors had dinner in the theater's box seats. Calihan's three-course meal included a goat cheese and sun-dried tomato tart, short ribs braised with chocolate and chili, and red-velvet chocolate tarts with raspberries and red sugar.
Photo: Eric Craig for BizBash
Rose-shaped gobos, pink lighting, and illuminated crystal pillars decorated the grand foyer.
Rose-shaped gobos, pink lighting, and illuminated crystal pillars decorated the grand foyer.
Photo: Eric Craig for BizBash
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